The True Genius of ERLC and Gospel Coalition

So I just figured something out. I just figured something out. I was talking to a brother and I'm gonna put the video on Online tomorrow. It's about talking it talking with Josh Sommer about Rosario Butterfield that whole controversy.

The Formula Behind Clickable “What the Church Can Learn From” Articles

Anyway at the end of the conversation, I don't remember if I was recording this or not, but we I figured something out with them. Gospel Coalition and ERLC they're actually genius. They're actually geniuses.

Hear me out. Hear me. I know that that's a little bit weird. But listen, listen. They have come up with a way to have infinite Clever sounding wise sounding well wise and clever to certain circles. So let's just be honest about that not every circle.

But they've come infinite articles and put absolutely no effort into it. No effort. You don't have to put any effort into it. You don't actually actually actually know anything. You don't have to actually study anything.

You don't it doesn't take any time hardly any time at all very minimal effort and Awaited and yet you have infinite articles that you could write and it makes you sound so thoughtful so contemplative and This is the this is their this is their stick.

This is their this is their this is their thing. This is what they do I figured it out. You ready to hear this what you do is you say the church is Lacking X or like the church needs to learn why and the church or something like that some Deficiency in the church and it's never it's never really defined.

It's just you know that church out there somewhere the church doesn't do this. Well, whatever it is. You've seen the articles, right and Then you say and they can learn it From and you fill the blank with something that you wouldn't expect so ready ready.

Here's here's a perfect example. This is this is an article that came from Russell Moore. What the church can learn? From Sesame Street think about it. Think about how many articles obviously, this is not every article.

How Surprising Sources Drive Clicks

I'm not saying that this is the only thing that they do, but there are a plethora of articles just like that. Where you say something like this the church needs to learn how to do community better and you know Who can do community really?

Well, yeah gangs gang can do community really? Well You know, I know these articles don't take any insight whatsoever. They don't you know I know because I made one up if you remember I did a video where I Pretended to audition for the gospel coalition.

You remember that video, right and I did a video and I made it all up. Obviously, it was what the church can learn from daytime judge shows, you know The People's Court and stuff like that and I went through it and I said that they do Diversity and unity so well and the church just doesn't do it very well and we can learn From the daytime talk show.

I hadn't I had multiple points. I went in man. I wouldn't you should watch that video. It's a good video. I also did what? There's one thing in particular that I noticed a long time ago, and I think that the church Really can learn this from daytime shows and it has to do with gospel Diversity, that's right gospel Diversity what I guess it's kind of I don't know.

Is it a sign of psychosis that it's easy to crack yourself up I don't know. I don't know. I also did one about the pro the real problem with oh no how to talk to your kids about about Willy Wonka, I made it all up.

It's it's all completely it's nonsense. It's nonsense. It makes no sense at all I made it up but it sounded pretty good and you can easily see it on one of these blogs so all you got to do is what the church can learn from and then insert whatever nonsense you want and Then as long as it's not as long as it's surprising like it's a surprising source of where you could learn because if it's not surprising Then it's not gonna get any clicks.

But if it's like what the what the church can learn from boy bands, like if it's something like that, then you'll pay people think Oh, hmm, very thoughtful People have made careers out of this. That's genius.

Why This Content Strategy Works

I mean, let's just be honest give credit where credit is due. That is genius. Anyway, I hope this is helpful. God bless. Oh, I will link to my video where I do this twice and Prove beyond all doubt this this took no effort.

I just I just did it really quick. I didn't write anything down I just it's all off the top of my head and I gotta say it could be on gospel coalition right now Except for the fact that I'm blackballed Anyway, I hope this is helpful.

I hope it was funny. God bless.