Real Christian Investing - Owning Every Area of Life w/Marcus Pittman, LOOR.tv

Welcome. Welcome to the channel. I hope you had a good week. Happy Friday. Happy everything.

I wanted to just do a quick video today. Well actually this is not gonna be a quick one. This is a conversation I had with Marcus Pitman last week.

Marcus Pitman is the CEO of Lore .TV. He's also a filmmaker. We had a conversation about Christian investments and I got to be honest with you, this is an exciting time and it doesn't even matter what your business is, right?

Like you could be a plumber. You could be a recruiter like me. You could be a software engineer. You could be a filmmaker.

You could be whatever you are. You know it doesn't even matter really what the industry is. You can sell insurance for goodness sake and there is such a huge business opportunity for you, for everybody and it's so simple, right?

Because basically what I'm proposing is no matter what your business is, if you start a company and you do good work, right?

You do good work. You're diligent. You're, you know, you're you you've got Christian morals and you're not woke.

That's like they've created this business opportunity for us. Do good work and whatever you do, work unto the

Lord and don't be woke. The woke stuff is like it's such a cancer and you might say,

I don't know man, like everyone seems to be woke. I don't know how much business I can get for not being woke. I got to be honest with you, I think there's a huge market for it now.

People are seeing how how poisonous all this stuff is. They're seeing how poisonous it is and they're kind of sick of it.

They're kind of a, some people are afraid to say they're sick of it but they are. But in the future, this is going to be absolutely a huge market opportunity.

There are so many recruiting companies right now that are that are going headlong into the diversity, equity and inclusion route and and that that doesn't lead to anything good.

That's actually a way to ruin your company if you go down that road too far. And so I'm sitting here, okay maybe

I'm giving up some business in the front end but I know I'm gonna get business now and I know that I'm gonna be the non -woke recruiter and they're gonna remember

I'm the non -woke recruiter, the one who actually cares about results and not skin color and they're gonna come,

I'm gonna have a huge market opportunity. And so this is the true of any business, right? Like just any business at all, don't be a communist, don't be woke and you just bide your time because the market opportunity is huge.

And this goes for Christian investing too. This is a conversation with Marcus Pittman about this exact thing.

I hope you enjoy it. Welcome to the channel. I've got Marcus Pittman here who is the

CEO and founder of Lore, maybe the Emperor of Lore, I don't know. He could be all of these things.

Whatever I want. It's very flexible, yeah. That's actually a benefit, you know. When I went into business for myself, you know,

I could introduce myself however I wanted. And it's true, it's not a lie. Right, that's right.

So welcome, Marcus. You know, him and I chat every now and then offline.

Of course, encrypted messaging because we never know who's listening. But we wanted to talk about investments,

Christian investments. That's what you wanted to talk about, right, Marcus? Yeah, well, yeah, because I've been doing the whole investment thing as a

CEO for Lore, trying to raise capital for a technology company, a Christian technology company. And I think me and you were texting about the whole thing.

And just, it's so fascinating. The whole thing is just, it's just a different world than,

I think, the ministry space that we've been brought up in. Like, most of my work, you know, has been, you know, at Apologia, nonprofit, that sort of, you know, functioning in that sort of way.

And it's a completely different world. And it's interesting how little

Christians talk about it, because it's so important. Especially when you have like,

BlackRock and ESG Capital, and all this money that's going to fund a worldview, right?

Like, that's the whole shift of what BlackRock is doing right now. And other capital companies, they're forcing companies to maneuver left, if you take this capital, right?

So that's why Disney doesn't mind losing $140 million on a gay animated film. Because it was just all paid for with capital, right?

Yeah. So this is this is interesting, because I think Christians are starting to talk a little bit about this.

I think you sent me a link to a seminar or a webinar or something that included

Tim Keller and Kathy Wood. I guess there's a book coming out about Christian investing.

Is that what you're talking about? Faith -driven investment. Dude, that's a thing, man.

Like, even like a lot of the Christian investment groups that are pulling together a bunch of capital for Christian technology companies or whatever, they're woke as heck.

They're totally woke. Yeah. When you sent that to me, Marcus, I was like, no, thank you. I already know about ESG.

Same thing. Right. Yeah. Like, you know, how can we invest in companies as a

Christian? You know, how can we invest in companies as a Christian that'll save the planet and all this other stuff? It's insane.

But you see like how important it is. I posted on LinkedIn today, that chat

GPT AI thing where you ask it for a multimillion dollar idea.

And every time it gives you like a solar panel to save electricity or something to reduce carbon footprint.

And like, it just doesn't give you, you know, what a really good cheeseburger. So you see, oh yeah, that AI has a worldview.

That capital was invested in to be able to give that AI a worldview.

And that's really scary. Yeah. Oh, it sure is. Especially if there's no significant capital being put to counter that worldview.

Yeah. Yeah. So. Okay. So let's, let's start here then Marcus, because you wrote an article for the

Fight Last Feast magazine. I have it right here. And your article is titled, there's no

Luther without Lucas. Yeah. And this is an interesting article,

Marcus, why don't you give us a brief synopsis? I read it this morning. Give us a synopsis of what, what this article is about.

Yeah. So, I mean, I've just been, you know, I've been very involved in the fight against cultural

Marxism for a while. I worked with chocolate Knox on a Bioware standard when we were working with Southern Baptist convention and founders and stuff like that.

Good movie. Yeah. Great, great film. And we, and, and, and, you know, so we've been seeing this for a while with resolution nine and all that sort of stuff that took place with SBC and, and but I've just,

I've just been noticing that like where we're putting our efforts to counter cultural

Marxism and CRT isn't where we, I don't think, I don't think it's been the most wise use of those funds and resources.

And so, so what, so we haven't put any effort really in, into going after critical race theory in the inner city, poor communities in black communities.

You know, we, we, we're not there at all. So we, we, we've lost reformed hip hop.

Like that used to be, we used to have that and it was really unique and special, right?

Paul Washer called it a modern, they were modern day handwriters speaking of Lecrae and one, one six and all that stuff.

And they've gone completely woke, right. You know you know, or, or black

Hebrew Israelite in some which is halfway black Hebrew. Yeah, that's right. Right.

So some went halfway critical race theory and then someone full critical race theory and became black

Hebrew Israelite. So, but yeah, yeah. So like we've lost art with, you know,

I was, you know, like I still think about, I see stuff with cray posts and it just makes me really sad and disappointed that I felt like, you know, maybe 10 years ago reformed theology had a thing, right?

Like we had Christian hip hop in a way that you know, it created radio stations that didn't exist.

It created a masculine form of entertainment that didn't exist in the Christian space at all.

Right. So all the, all of Christian media, music, movies, books is made, was made to be able to be purchased at a

Lifeway Christian bookstore by their target shopper, which is a 35 year old soccer mom. So that's why all of our

Christian media is effeminate. And it was Christian hip hop was the one that kind of broke that and created this completely new category of entertainment that we really didn't have.

You know, and the same thing tooth and nail did too. You know, when you look at their, what they were doing and all that sort of stuff, but yeah, but so, so we've, we've lost that for some reason.

And I, you know, we can draw conclusions as to that, but, but I think it's because we wanted

Lecrae and all those guys to sell well at Lifeway and we didn't want them to sell well at Best Buy.

Right. So, so we tried to control them and manipulate them and get them back into the soccer mom category.

And I think the result of that for some reason, wasn't we're just going to do our own thing and glorify

God and, you know, we don't need Lifeway Christian bookstores because we have iTunes. It was, we're just going to completely abandon the church altogether.

And, you know, what do they call it? We're going to deconstruct him.

Right. And so really, so really sad. But that was, I think our time where we should have said, especially those that knew critical race theory was coming.

That was like there, like that is where I think a lot of money and resources should have gone because the impact they were making was incredible.

And we didn't. And so it's just been really fascinating just to see things take place.

And, you know, what I talk about in the article specifically was Martin Luther.

He, he didn't just like preach at the seminaries and he didn't just preach to the elites at the top.

He got artists and he used artists to get the theology in the hands of the people.

So, you know, you know, like I said, with Lucas, he designed magnificent book covers and branded

Luther in a really cool way. So that like when you were walking to a bookstore in, you know, 1600s

Geneva, you would see Martin Luther's books on the shelf just by the back of their spine.

Right. Just like we do with the left behind series. Right. Right. You know, you know, it's a left behind book stores all over.

Right. It's a brand. Right. And but that was, you know, really revolutionary for the time.

And then, of course, there was beautiful artwork and drawings and then he used the printing press to be able to print hymns and music, which has never been done before.

And so a lot of what Martin Luther did was really focused on getting theology into the hands of the common person.

And that's where we come up with, you know, priests of all believers. Right. So, yeah.

So that's sort of where, you know, looking back, it's like, oh, yeah, that's why I think we've lost because I said in the article, like they're not people, people, people in, you know, in the

Bronx aren't listening to your G3 seminar on critical race theory.

Right. They're not listening to Josh Boyce. They are listening to Lizzo win an Emmy. Right. Like that's where that's where that's where their attention.

And we haven't really put any resources into really cultivating artists as the world is crumbling around us.

Yeah. Yeah. So let me let me let me stop you for a second. So, you know, as far as the

I don't really know a whole lot about reformed hip hop. I mean, I obviously knew about Lecrae and but and people like that.

I have no idea how to parse what you just said about that. You know, what happened was was there money in, you know, going woke?

I'm sure there was. Or were they already woke? I'm sure there was some of that, too. It doesn't that doesn't really matter to me so much.

What what matters more, though, is that there was a there was a value put on what they were doing, whether whether for evil purposes or good purposes, there was a value put on it.

And that value was not put on it by by our camp, is what you're saying. Yeah, I think so.

Right. We wanted them to function as ministries. Right. And perform at our festivals for our youth groups and stuff.

Right. Like, no, actually, I want I want to I want to play at the at the Madison Square Garden if I can one day.

That's what I want to do. Yeah. And we're like, no, you don't need to do that, man. Just right. Entertain the soccer moms, because that's where the

Christian money was. Right. Yeah. So what's so what's so interesting now and, you know, like I'm sure there's a lot more that went with it than just that.

But let's go let's go back before rap music was on the shelves.

And and did I lose you, A .D.? No, you're good. OK, sorry.

So let's go back before rap music was on the shelves in the Christian bookstores and or being played on the radio.

You had you had basically Nashville decided we don't want country music and Christian music to be part of the same scene.

We don't want those sales to interfere with each other. So basically all of Christian media moved to a town called

Franklin, Tennessee, just 30 miles north of Nashville. That's where, you know,

George Grant is located, that area. So but but but it was it was that.

Creating that whole Christian brand, this is what Christian music sounds like, this is what country music sounds like.

See the difference? Right. Different bars. And they called them JPMs, Jesus per minutes. Right.

Where how much time Jesus is looking at? Not too much, not too little. Yes. So they created that.

They created. Creation at all, right, like hip hop music was not a part of that, but because iTunes and because of social media and YouTube, all these

Christian hip hop artists were building this platform that was massive, right, they were selling out concerts at churches and they were building these record deals and that sort of stuff.

And so it was it was to the point where, one, suddenly you had

Christian hip hop on the shelves in Lifeway Christian bookstores and you had K -Love had to start a new radio station called

Air One because Christian hip didn't sound like positive and encouraging praise music.

Right. So you they were actually building out new revenues for Christian artists in a way that I don't think we

I don't think we've seen since, to be honest with you, is incredible. And it was all reformed and solid.

And, you know, like to have like, you know, Lecrae's Rebel album being played on K -Love was the most theology that's ever been played on K -Love.

Like, really, it was, right? Yeah. Or Air One. And so they were just really doing this amazing thing.

And they built infrastructure and they built pipelines for Christian artists to really be able to make a name for themselves without using the

Franklin pipeline that was controlled mainly through Nashville Capitol.

So. Yeah. Interesting. Interesting. OK, so so so let's let's chat.

So you mentioned you mentioned. Yeah, we haven't been chatting yet. We're just going to start right now. OK. You mentioned you mentioned, you know, the

Bronx and how people in the Bronx, you know, in general, they're not listening to G3 sermons and stuff like that, or they're not listening to the 80

Robles podcast or stuff like that. But they're listening to Lizzo, right? And and you could you could say that about other places as well.

You know, poor areas all around the country doesn't have to be inner city. It could be in the country or it can be anything or just just the general population.

You know, I think sometimes because of the way the algorithms work, we feel like there's a lot of us and there really isn't that many of us out there.

That's right. And so and so the general population like we look at Lizzo and I got to be honest with you,

I didn't know who she was until like a few months ago. And I was like, how can she be a celebrity?

I don't get this. I don't understand. But yet she is. And she's been she's been promoted.

There's money behind her. And, you know, and people know who she is and that that's the content they consume.

And so what you're saying is, I think, is that there was investment that went behind that for decades to create, you know, a pipeline of content for people to consume.

And it has not necessarily always been with good world views behind it. And we lack that investment, that that kind of commitment to the message, so to speak.

Yeah, I don't think I don't think conservatives, especially conservatives with capital to invest.

I don't think they see value in art or they know how to they know how to attach a value to it.

And, you know, you know, Jason Farley, he's our chief content officer at Lord. He said,

I want to see. I'm probably not going to get it right. But he was basically like they don't understand that being able to influence the culture is more valuable than cash.

I think conservatives probably don't get that, you know, where there's a difference between cash and wealth.

Right. Being able to influence the culture requires cash.

But once you can do that, you have wealth. You know, it's a reason why.

And you have cash, too. That's the funny part. You have both. Right. Yeah. You have both. Right.

But but, you know, you can you can not. But but also, too, it is possible to be able to influence a culture without having a lot of cash.

Right. You know, I think that's what, you know, Lecrae and those guys did and Christian hip hop did.

They didn't have a lot of money, but they were able to spread what they were doing around the

Internet. And then they were able to get cash. And then with that cash, they they gained, you know, a kind of wealth.

Yeah. Yeah. But but yeah. So, I mean, you know, it's the same reason. It's the same reason why people spend a lot of money to go out to a very nice restaurant.

It's so that or you take a client to a very nice restaurant. Right. So it's it's so that you can.

You're just in a different level and you want to convince each other that you guys are at that same level so that you use the cash to go to a nice take a client to a nice restaurant so that you can get wealth.

And that wealth really is like contacts and people and like, you know, introductions, the people that can help with whatever.

So it's just it's just been a fascinating experience. And like it's there's so much biblical value in all this sort of stuff.

And just like we haven't heard it like. Right. Like you're not going to have a G. You don't have G3 conferences on business or Ligonier conferences on business and how to invest capital into tech companies and all that.

Like, that's just something you just don't see. And, you know, if you ever go to like, you know, we went to G3 like maybe two years ago, maybe a year ago.

And, you know, it's first off, it's a great conference. I don't want to I'm not talking bad about it, but that's really where a grace to you,

John MacArthur, Ligonier, G3. Right. And then, of course, you have the woke stuff like TGC and then together for the gospel, which is together for the gospel is not even there anymore.

So we speak of like our our our things that we do conservatives do. But they're just not they're they're just not for laymen.

They're they're encouraging people to be pastors, mainly like their seminary or to act like a pastor or to act like a pastor.

Right. Yeah. Right. So there's seminary exhibit booths, seminaries and missionary, be a missionary or fund this missionary organization.

But Fight, Laugh, Feast was the only conference of Christian conference I've ever been to where there's like a dude selling guitar pedals.

Yeah. Right. Or there's like a, you know, software companies. Yeah. I had I had a meeting.

There was a CEO lunch with plumbers and lawn maintenance folks.

That's right. And you just go, this is different. And and yeah.

And so so, yeah. So I think I think we have a lot of work to do in terms of having like a full picture of what the

Christian life is and and having a theology of work that's as valuable as a theology of entering into the pastorate.

Marcus, I don't know if you saw this video I did, but I got into a lot of trouble, got a lot of pushback. In fact, my channel has never been the same since I did this video just to be totally transparent.

But basically, I said that that reading the Bible isn't enough. And my point was that, you know, if you ask the typical person what the mature

Christian life looks like, what's a godly Christian life? You're going to get stuff like this. You know, someone who reads the

Bible every day, someone who does deep in -depth studies on the scriptures every day, someone who prays for an hour a day.

And and these are things that that no Christian is against. I'm obviously not against. Right. But these are not the things that the

Bible talks about showing you what a mature Christian life is. The Bible talks about obedience.

That's what the Bible talks about. The Bible talks about reading the words of God and knowing the word of God so that you'll obey.

And so you have your whole life there and everything that you're doing, whatever it is. And I know you're very familiar with the passages about the artisans in the

Bible. And there's a lot of care taken to describe the very artistic way that they're building the certain thing in the tabernacle.

Just like so much detail. And it's like these guys were so skilled. They were filled with the Holy Spirit.

They were skilled. And there's like all this stuff there. And I got to be honest with you, like.

I don't know how much time those guys spent reading the scrolls, but I do know that they spent a lot of time honing their craft so that they were excellent at what they did.

And so I'm not saying they didn't read the Bible. Again, don't get mad at me. But the thing is we leave out a lot of life.

We do. I think of like the plumbers, right? Like you said, like a plumber who's just getting started.

He's on his own. He works his tail off, you know, 18 hours a day, whatever it is.

And he comes home and he wants to spend some time with his family. And he doesn't have a whole lot of time to do in -depth word studies, but he does go to church on Sunday.

He hears the word and he dwells on what this pastor said during the week. And that can be a mature

Christian life too. And here's the thing. With art, it's especially weird because, you know, everyone gets, okay, you're a plumber.

You got to go to work. Right. But I think with art, sometimes it's like, it's almost like not a valid way to control the future.

So to say, you know what I mean? And there was something I said, Mark, I wrote and you wrote in your article.

Let me just read this to you. This is from your article. You say anyone who studies the

Reformation knows that it wasn't the academic elites that paved the way for the Reformation. It was when the commoner got hold of the truth that things started to change.

And these commoners, you know, they went about their lives and they did normal things that you and I do every day.

And they, when they had access to this and they had access, I think what you're saying in this article, through commoner type stuff, they weren't going to debates and G3 conferences and things like that.

That's when things started to change. They got access to the word of God that they've never had before.

And the result of having access to the word of God was not more people joining seminaries.

It was changing the entire nation, right?

Like from art to work to, you know, invention. And I mean, it was a reformation of a whole civilization reformation from every step of the way up, right?

You know, suddenly there was value in the chefs who could make good food, right?

The music was the thing that you mentioned in the article that got me. It's like everyone's singing these songs, regular songs, you know, regular songs that everyone can sing.

You don't have to have a degree to sing. And it's like, that's what changed everything. Right.

Yeah. Right. You know what I mean? Yeah. So, you know, we sing a lot of psalms that are really amazing here, especially at Christ Church.

And it's something really special about that. But imagine what's going to happen when those psalms are created.

I like to say, like, I can't wait for the first psalm sings at a CREC church in the middle of the projects.

Yeah. Oh, yeah. Yeah. Gospel -driven psalms. Yeah. Yeah. That's going to be incredible, man.

You know, and so just having all the psalms sung in different sort of artistic styles and stuff all throughout the world is going to be awesome.

And it's good and it's right that it would sound a lot different than the one in Moscow, Idaho. Yeah. I mean, like if you go to Hawaii, you know, a big part of the doxology is a huge part of the

Hawaiian culture. I did a documentary on this, but basically the son of the king went to America to go to college, became a musician, joined the

International Bible Society. The International Bible Society said, hey, we're going to take some Bibles to Hawaii.

And he goes, oh, yeah, well, my dad's the king of Hawaii. So they put him on a boat.

He shows up on the beach. His father thought he'd never see his son again.

He sent him to mainland. This is probably in the 1800s. I mean, he gets out on the beach and he has like a cello and he starts playing the doxology.

And the father immediately recognizes his son, runs up, gives him a big hug and throws a robe around him, just like the

Amish. It's an incredible story, but they still sing the doxology before food, before they eat their meals.

And it's in Hawaiian. And, you know, so, yeah, it's incredible.

Those stories have rooted. But, you know, that's how the art has influenced. There's unbelievers that sing the doxology in Hawaii all over.

This is what they do. Marcus, do you think that sometimes people hear what you're saying and it just seems so lofty and inaccessible?

And what I mean by this is like, you know, art, like it's almost like a mystery. Like, it's just like everything's got to be like, you know, you've got to find the hidden meaning in this painting.

Because I think... What's the value of a banana duct taped to a wall? Well, you know, to be honest,

I think some people, that's what they'll immediately think. Like, why do I... No, it's hard to see how that changes anything.

And what I think, and correct me if I'm wrong, but I don't think you're necessarily talking necessarily only about the fine arts.

Like, you're talking about everything. Like, whether it's hip -hop, or a TV show, or a movie, or it could be fine art,

I suppose, you know. But you're talking about the whole, everything that people do, everything that people engage themselves in.

Yeah, right. You know, when we talk about... I'm talking about, yeah, the whole body. So, I would say, you know, the contractor who remodels your bathroom is an artist, right?

And Exodus 35, when it goes through the list of artisans that were part of building the temple, that was all part of it.

So, contracting. I'm sure there's an art of plumbing. You know, there is, right?

Like pipe fitting. So, you know, those are all... Artisans, trades, those sort of things.

I think that's all art. And so, there's that on one scale, but then there's also this higher level art, which is filmmaking, and music, and paintings, and those sort of things.

And that's where I think conservative investors just abandon all sort of rationality when it comes to that.

And the reason I think this is, I think, as I've been doing pitches for Lore, I've given several hundred pitches, maybe a hundred pitches.

I don't know how many I've given. It's been two years. It's been two years of asking for money.

But out of all those pitches, only like two people have said, oh, can we see some of the films that are going to be on Lore?

And, you know, that's why you... We talked about this before, but I posted on LinkedIn, if you're going to invest in a restaurant, would you want to see the numbers in the books first or taste the food?

And most everybody said, taste the food. But a lot of the people that said, taste the food,

I pitched to, and they didn't want to taste the food. So, I think there's this...

And I think what that is, I think, I don't think conservatives are postmodern, but I think when it comes to art, they've kind of embraced that idea that art is, even if unconsciously they're doing it.

Because, you know, when I look at it like a banana duct tape to a wall that gets sold for like $100 ,000,

I just go, that is a scam. Objectively. It's not art.

And, you know, when God, who created the heavens and the earth and called it good, said that, that was an objective statement.

We've embraced this idea that art is subjective and whatnot, but it's just not the case.

Good art is good art. There's a reason why people of any age can watch

I Love Lucy, and it's funny. It's objectively funny.

Now, some might like it more than others. Others might not care for it as much.

And that's fine. But you can't say that I Love Lucy was not a funny show.

That's just, all of the money that I Love Lucy generated in an economy would disagree with it.

And so I think we as Christians need to say, look, art is either good or it is bad.

And we need to start investing in good art and not investing in bad art, like the

Hallmark nonsense that is made for 35 year old soccer moms. Well, yeah, the thing that's interesting about that too, is that art is so valuable, in my opinion, that even bad art does influence things, even though it's not something you'd necessarily want to subject yourself to.

It does. I think one example I always use is like, I have no idea. I've never seen this movie, so no homo here, but I have no idea if this is actually a good movie.

But Brokeback Mountain is a movie that a lot of pagans really love, right? They think it's beautiful, you know, the film, filmography,

I have no idea. Even if it was, I would have no idea, right? And a lot of people point to that as like, oh, that's when like gays really became mainstream.

That was like a big thing. And maybe it was, maybe it wasn't. I actually think that there's other things that were more important to making gays mainstream.

And I think it was like, there was that one sitcom where their main character was gay and a lot of people liked it.

What was it? Will and Grace, I think. And that's just, and that's, and, and right. I was going to mention her as well.

And this is all stuff that we would just be like, oh, that's stupid. Who cares about that stuff? But it does influence things. Also that show with the, with the, with the gay guys that would like make someone like look like a straight guy look gayer.

What was that called? You know more about gay entertainment than I do. Queer, and I'll tell you why

I know. Queer Eye for the Straight Guy. That's it. Yeah. That's it. Yeah. The reason I know about this show is because someone that I care about who will remain nameless really liked that show.

And I was like, this is gay propaganda. Don't you get this? And he's like, no, yeah, I just, I just like the ideas, you know, for, you know, matching things and stuff like that, but that's gay dress up, you know, anyway.

Right. But the point is though, that stuff like that, which it, it just like, it's like stupid stuff. We might not even consider that as art.

It's just like stupid stuff. Right. But, but honestly, even bad stuff, like no, one's going to say that Queer Eye is like this brilliant show, right.

It's just a reality show, but stuff like that moves the needle for their worldview.

I would make the case though, that even though Queer Eye for the

Straight Guy was successful, kind of, it's not as successful in the longterm in terms of what it's built as much as say,

Chip and Joanna Gaines. Right. So, so Joanna's the designer and Chip is the hardworking construction male.

Right. And then say female, male, and they have their distinct roles. They have like six kids, the kids come in, help, you know, what in ways they, they help.

And, and they have built an entire network, a brand they've sold cookbook.

I think if you were to look at like the revenue that Queer Eye has generated versus the revenue

Chip and Joanna Gaines had generated, it's no question who's done better.

And I think that, yeah. And I think what, what it is, is, you know, we forget, you know, we're trying to push homosexuality is normal.

Homosexuality is normal. Homosexuality is normal on a hundred percent of people who are made in the image of God and a hundred percent of people who naturally oppose that or repulse that, even if they've suppressed it, you know, if they've suppressed it in their conscience, like they're not going to be as passionate and dedicated about it as something that is naturally holy and right.

I'm so, I'm so glad you brought them up because that's exactly what my point was. It's like, even something as stupid as a reality show,

I was, I didn't, I had not thought of them, but I was going to say duck dynasty, but like, but like even something as simple and stupid as a reality show, it, it, it, it not only does it influence culture, but it can be an investment that is absolutely worth it in the long run.

Right. Yeah. A hundred percent. You can build off of something like that because that actually hits people, um, the queer eye for the straight guy, that, that's like, like people might like it, whatever, but you're kind of lying to yourself when you like it the entire time you're lying to yourself.

Like, I like this. You're like forcing yourself to like it and you don't really like it, but you're just like, you're almost like virtue signaling to yourself.

Yeah. But that's why that's why it's disgusting. Right. Yeah. But this, this is why, uh, a movie like Top Gun does so well, uh, or the

Mandalorian does so well because there are themes in those movies that are, that a hundred percent of image bearers can relate to objectively.

That's right. Right. Um, you know, so, so, but, but like when you have, uh, the first gay rom -com called bros that came out, uh, this last year, uh, uh, and it just flops in the box office and, and, and, and then, you know, the response is, oh, it's because there's a lot of, you know, anti -homosexuals, um, who, you know, are, are not supporting this sort of content, but it's, it's bigger than that.

It's, it's denying, uh, the, the first off it's denying fundamentally, uh, the, the, the, the sex female, uh, who watches rom -coms.

That's the market of rom -coms. Women are created to enjoy those sorts of things.

Right. And so you're not going to get women to go see a gay rom -com and you're certainly not going to get men, even gay men to go watch a rom -com.

That's right. That's right. So it's like, who came up with that? Like, of course it's going to flop. Um, but so, so we have to start looking at art objectively through these sort of lenses and we can go, oh, the

Mandalorian. Well, that succeeds not because it's star Wars, although that's helpful. Mandalorian is successful because it's about a father and son and covenant and adoption.

All of those things are just tied into that story. So completely that every image bearer watches that and relates to it on some deep spiritual level.

Um, so the, but no, that, yeah. So we need more like that. We need, we need to know that when we're creating stories and in the stories we're investing in.

And so, so this is my theory that with lore and what we're doing, my theory is that any Christian story will perform better than a pagan story by, by, by, by the, the, the nature of who humans are and who is their

God. Um, and so it's a presuppositional approach to art that basically says, look, we're just going to tell good

Christian stories. Um, and good Christian stories aren't Hallmark faith -based pure flicks stuff.

It's just any good story is a Christian story. Right. Um, and just, you know, having biblical role, men do biblical things, uh, you know, and not be like the daily wire, uh, where they, uh, have female action heroes, right.

They say, you know, Ben Shapiro goes, Oh, women shouldn't be in the draft. Never, never, ever, ever. No women in the draft. And then like all their female action leads are like, could crush a man in the draft at any moment.

Right. Like if they go into military, it's like, there's this worldview disconnect.

Um, and their movies haven't done well because of it. The reason their movies haven't done well is because a hundred percent of humans don't relate well to women action.

I think, I think what's, what's going on here. And cause you know, I, Disney's a big punching bag in Christian circles and rightfully so because they're a disaster, but they're, they're, they're, they're,

I it's, it's, it's a matter of risk reward, right? Cause Disney is willing to throw all kinds of money at a chance to like, you know, make a little bit of money.

Cause they have to, because they have to force this down your throat. They care so much about their worldview. They have to force it.

And so they're going to spend whatever they have to spend to make that little bit of money. I think that for a good story, for an actually good story, you don't have to spend as much money as them to make as much money as them.

And so they're, they're like, they're the risk reward for them. And they're still willing to do this is it's, it's pretty low.

I mean, the reward, the reward that they could get for the amount of money they spend on these, these gay movies that they put out, the reward is not really there for them, but they're okay with it.

Cause they've got the investment, but for a good story capital, they've got cap. Right. Talk about that.

Right. So we could, yeah. Yeah. So it's, it's, it's, you have black rock, which is a, dude,

I saw there, they have, they're running ads on Fox news now. It's insane. But, but, but black rock is this multi trillion dollar investment fund.

And basically they said, look, if you're, we'll give you, we'll give your company money, we'll invest in your company with millions of dollars, as long as they meet these environmental social or governance policies, which are all leftist,

WEF, all that sort of nonsense. So it's all climate change, all this sort of stuff.

So when Disney invests $140 million into a gay movie,

I, I, I a hundred percent believe that's not really money they're investing from their general fund.

Right. That is black rock capital. Right. So, and same thing with Netflix, by the way, if you listen to a podcast called red pill to America, it's a really good documentary storytelling podcast.

But they do one called the algorithms and it's all about the history of Netflix and how the algorithms that black rock went to Netflix to make disagreed with the viewership of Dave Chappelle's comedy special.

And that conundrum that Netflix was in where it's like, people are watching this.

Right. And they're very data -driven people. So like for them, it's really confusing. It's like, if this is the way the culture is going into this pro -trans pro -homosexuality sort of thing, how come the algorithms are lying to us right now?

And so I think we had a real crazy worldview crisis there, which is fascinating. So, so listen to that episode really goes into the history of black rock as well and how they want, their goal is to change culture by using capital to influence companies and their hiring practices and, you know, taking the jab, all these sorts of things.

Right. So. If Christians start playing in this field, there's a huge opportunity because they're throwing more money after bad money, good money after bad money again, and again, and again, they're trying to push us to keep, they keep spending.

And eventually that's go that inefficiency because they're not spending money on things that are making money.

They're spending money on things that they want to shape the world into. They're going to keep doing that.

That inefficiency is a, is a money -making opportunity for Christian investors now. Yeah, no, a hundred percent.

So that's what we see with all this alt tech stuff. Right. So, so all these alt tech guys, and I've got to know a lot of them, a lot of really great guys.

Some of them are Christians, some are not. Some are more liberal, just libertarians that are like, that understand what a free market is and the value of a free internet.

But, but a lot of these guys are, they're seeing, let's say 10 years from now, this is unsustainable.

You know, BlackRock is not going to do well over a long call.

I just talked to a guy today who said that there were three ETFs that were, or EFTs, I forget the exact name, but that were started by like high -profile homosexuals to be able to fund homosexual investments on the stock market or pro -homosexual companies.

And they weren't able to get more than one to $2 million. Right. So the market is speaking very clearly that that just doesn't work.

So the only thing that's sustaining this is, is, you know, probably BlackRock and the war on Ukraine.

Probably. Right. It's all the, all the, you know, money laundering and stuff.

It's all happening all through the same. FTX, cryptocurrency, you know, stuff like that. Right, right, right, right. No big deal.

Nothing to see here. But, but yeah, I mean, it's fascinating to me. And so like, this is why, this is why

I'm saying like, one, Christians need to invest in art, but Christians need to invest in investing.

You know, we talk, we talk about like, oh, you know, wouldn't it be great to be able to fund these missionaries? Right. Well, you could do that if you owned a multimillion dollar company.

Right. Well, right. Yeah. Like, like if, if, you know, so if we start thinking, how can we generate more capital and revenue for ourselves so that, you know, we don't need to rely on a cooperative program.

That's right. Right. Like we don't, like, we don't have to do that because it's only going to take three or four of my

Christian buddies to be able to fund what the doing when they're not.

But right. So, you know, so I, I think we, you know, we need to really start focusing on that shift and sort of, yeah, it's just, it's just been a fascinating ride, dude.

It's just been like talking to all these investors and capital and the capital guys. And it's like, dude, like there's so much here that you, you don't hear like, how come you don't hear about this?

Like, this is the thing that's impacting culture. The most is how these pagans are, are investing and where they're spending money into the arts and ended all these other sorts of things.

And we're just, we're not even close to there, right? We have, we have to smell the blood in the water because the money that they're investing, they are wasting.

It's a waste of money because there is no way they are going to accomplish the things that they're they want to accomplish.

There's no way it's unsustainable. Nobody likes it. Nobody cares. And it's, and the, and the evidence is everywhere.

I mean, just to kind of a side note, you know, I I'm a recruiter and I, you know, I'm all over all these layoffs and stuff like that.

I have seen like, this is just an anecdote, but I have seen entire classes of diversity, equity, and inclusion, talent reps and HR people that they are unemployed right now, sad for them.

But the thing is that's a luxury when things are going good, when things are, that's not a moneymaker, they throw money away in these departments.

And when, when, when, when times are tight and interest rates go up and all of a sudden money's not free for Facebook anymore, they just ask the entire department because it's, it's a loser and they know it.

And they're wasting money every day on it. And they're still wasting money on this stuff too. But the point is that's a, that's an opportunity because anytime you're, your competitors, even if they're huge, anytime they're wasting money, that's an opportunity for you.

Right. And so these media companies that, that make these gay rom -coms and these gay cartoons and all this stuff, nobody wants to see them every time they do it, they're wasting money.

And that's a money making opportunity for you. Hollywood Hollywood lost $500 billion last year. Good. That's that means there's $500 billion that's just not being spent on media.

That's and I don't think it was $500 billion that people didn't have that they wanted to spend.

There just wasn't anything interesting. I mean, my goodness, Top Gun, people were longing for that.

Right. Like that movie, like, right. And, and I think you're probably gonna do the same thing with mission impossible. When that comes out, that's probably going to be a massive hit because it's cause to everything

Tom Cruise does is masculine. Right. I mean, we could argue about a Scientology or whatever, but it is very much kill the dragon, get the girl, all his movies.

Right. So it's, you know, so, so I think that's just what he does. Well, I don't think it, I don't think

Tom Cruise is so much the winner there, although he's talented, but I think if you just, you know, this is, well,

I, I think, see, this is interesting. Cause I think Amazon prime's figured this out because Amazon prime owns

IMDB, right. Amazon bought IMDB so that they could get all the data of what people are searching for. And everybody's searching and then, and then they, not only that, so they, they go, huh,

Tom Clancy is the number one book, right. This book is, you know, and then the, the, the, the guy that plays

Jim from the office is like the number one, most searched actor on IMDB. So let's put those two together.

And then you get Jack, Jack Ryan, right. Yep. Huge hit.

I guarantee you Jack Ryan is doing better for Amazon than Lord of the

Rings. But that's just all, that's just all blind data. Like that's all they had to buy

IMDB. They have to have Amazon to be able to get that data. When we can look at a Christian worldview and go, yeah, you just, just make some masculine movies.

It's like, like, it's not shocking. It's not, it's not rocket scientist. It's not rocket scientist. I don't need

IMDB to know that, that masculinity is really winning.

And so it's not just Jack Ryan, it's Jack Ryan, Jack Reacher. Isn't there another, there's another one they bought.

So they, then they went and bought all the James Bond movies, all the right James Bond movies. Right. So they're seeing, so Amazon is seeing it.

They don't have the worldview to know why they're seeing it. But they're, they're going after masculine entertainment in a very powerful way.

So I am actually way more threatened by Amazon than Netflix or Bit Angel.

Yeah, this is, this is the key. This is the key though. A lot of the lessons that we learned from Hollywood being so woke is that this stuff doesn't matter.

That's not the lesson to learn. The lesson to learn is that we should never have given that stuff away.

We should never have gotten, taken our eye off the ball. And now is the time to, this is a, this is a window of opportunity right now to fill, to fill this, this, this colossal, you know, uh, uh, cavern of emptiness that they're trying.

They're trying, oh, they're trying, they're spending money and they're trying to turn you gay through movies, but it's not going to work.

And, uh, but you don't have to just sit by and let them do that. You can do something else and make a ton of money doing it, which is good, but also shape the future, which is good.

Right. Because when people watch Chip and Joanna Gaines, like even guys, like I've watched a few of their shows.

Cause you know, my wife likes that stuff sometimes too. Me and my wife watch the show all the time. When people watch that, they want to have what they have.

They want to have a good relationship. They want to have children that they love. They want to have a little homestead and stuff like that.

Those are good desires. Those are good desires. And so you can harness that stuff and you go, man,

I want to be able to buy a house for my wife like that. Oh yeah, man.

Oh yeah. And then be able to hire Chip and Joanna. Like, you know, so, so there's a, it's, it's,

I mean, I mean, they're, they're incredible. I don't, I don't think people understand the depth, the depth of the, the businesses that they own, like that's not on TV.

Right. Um, you know, I think most of Waco is probably owned by them in Texas, you know, and stuff, you know, and, you know, and I, and this is why one of the things all from a stupid reality show,

Marcus. Yeah. All from a stupid reality show. Like, yeah. Why would you want to invest in a reality show?

Um, but yeah, so, so, so there's that and, you know, but when, when I'm here, I'm here, I live here in Moscow, Idaho.

Um, and, um, and it's just filled with Christian entrepreneurs who have capital and are trying to figure out the best way to utilize that capital and, and build things and build businesses.

And the town is terrified of us. The town is terrified of us because we're entrepreneurs.

We buy property. If you have, you've been to Moscow lady, have you been, I have not, no, not yet, dude.

So you just walk down main street and you can just point out all the businesses that are owned by members of Christchurch because we're not socialist.

Right. And so capitalists buy property. And when you're in a town full of socialists, they're not buying property.

Um, and so it's, it's very easy to take over a small town like that in terms of all the business and economy.

Um, and so just being around these people here and just seeing how, uh, valuable to a

Christian community, a restaurant is right. Always having a place to go, um, and to meet other people from your church and just, you know, all this sort of things like on a, that's on a small scale.

Uh, but there's also some pretty major businesses in capital here too. Like the work that Andrew is doing, the red balloon is incredible.

Um, and what he's providing for people, uh, for employers and employees is just,

I mean, I dude, I'll take that, that meant outline that ministry up and the fruit of that ministry as a business up against G3 any day, like those things are incredible.

So what's going to be in so much trouble, but, but we need, we need to have these conversations as the, like, what is the value of a missionary and what is the value of, of a business owner in the

Christian community? Well, they're, they're the same, right. Like they're, they're, you know, but we've completely abandoned that, you know, and given all this money, how, how much, so much money to, you know, the

IMB and the NAMB and just, yeah, but we should have created a

Christian, uh, capital allotments and started investing, but yeah.

Well, I listen, I, I think, I think it's all good if you want to have all these conferences and, you know, funding missionaries is good.

I know Marcus thinks funding missionaries is good too. Um, all of this is good. This is how

I got into trouble. Cause I I'll say something like that and be like, wait, what are you saying? The missionary of God is not important. Of course it's important, but not everybody is a missionary.

I'm not saying we should get rid of G3 or we shouldn't have G3 or anything like that at all. But the truth is most people aren't missionaries.

Most people aren't pastors. Most people aren't academics. Most people don't really care about academic debates.

Most people don't. And that's okay. That doesn't make you lesser of a person or anything.

But the thing is the mission is all over the place. You know what I mean? Like we, we should be on mission in our reality shows as well.

We should be on mission in our, you know, like our plumbing businesses, our, our job search tools. Like you mentioned red balloon, of course we should be, we should be doing a good work, uh, from a

Christian worldview in every area that we have. And you can command the future that way.

And you can have fun and you can make a ton of doing it as well. Right.

Yeah. Yeah. Yeah. I think, um, that's going to be the next major shift. Cause I think if we can get, we saw these

Christians that are like, Oh yeah. Critical, critical race theory and cultural Marxism is just throughout all these institutions.

Donald Trump is not going to rescue us from that. It's not going to happen. Like it's, it's not, you know,

I love the big guy, but it's not going to happen. I love Donald Trump. Uh, I really do. Uh, but it's, this is not going to happen as a result of an election.

So the, I think the strategy, honestly, I really do. I think the strategy now is we need to get it to where Christians are making income, that Christians have capital and they have ways of making money.

Um, so that when the American dollar collapses and our nation is split into five different countries, right.

Those infrastructure is already built that whatever that new currency is that they're using for whatever, you know, uh, free

Idaho, the country of free Idaho is sure. Because this is what we need to start thinking.

Cause I don't think we can look around and look at what we're doing and think, Oh yeah, we're going to save our country. We were just one election away.

It's not, I mean, look, what's happening with McCarthy in the house right now.

I'm like, they're just, you know, 20 guys are stopping the

WEF guy. Right. It's, I mean, they're doing it and they're being called terrorists by the

Republicans and all this other shit. It's like, look, it's not, it's like, like you're not, politics isn't good.

Like it's done. Like it's done. So we need to build capital and infrastructure so that when there's a new

America, uh, that, that weekends really be the leaders right off the gate.

So a hundred percent, man, I'm with you there. I'm pretty black pilled on elections, but I am not black pilled on, uh, on America.

Not at all. I think, I think there's a way forward, but it's just not the election way. Right. That's right.

That's right. Yeah. Yeah. So I mean, it could be, I don't know. Um, but it doesn't, but the thing is, it doesn't even matter because if it is okay, great, but you still can build capital and own businesses and do all that stuff too.

Yeah. No matter what side of the way, no matter what the name of the country is, your land is sitting on it.

As long as it's still your land, like that, like that's, that's what's key. Right. So, you know, you build these businesses, you build these, um, you know, the infrastructure, you know, to be a good, uh, uh, uh, log harvester, right?

Like you build all these sort of things. Um, and then you keep doing your business, no matter what happens to the country around you.

Um, that's just, that's just how it works. And we need to start thinking that way. Cause right now the concern is if things were to, if the dollar were to collapse, most

Christians don't have anything. They're dependent on that. We don't have. Yeah. I've often said, you know, you know, really take, take a good look around and what if these things that you hate, like, you know, the

FBI and then the poison food supply chains and a big pharma, what if they all went away in an instant?

How long would you last? Right. I mean, the answer to, for most people, including myself is definitely not more than a few months.

Right. And it's like, you know, so when I asked myself that question, when

I asked that question is like, okay, so why don't I think about that and, and, and have a plan and have options and things like that.

And I think I've kind of addressed some of those things, but we all have to do that. And that's why I really like gab, you know, because they're, they're, they're not like, listen, gab is not all the way there yet.

And there's some downsides to gab. But the thing is though, if Twitter went down and if Facebook went down, you know, gab would be there and it's ready.

They're ready to go. And when that time comes, they are going to make a ton of money and they're going to have an influx of users and businesses and opportunities, and they're just biding their time.

They're ready for it. You know what I mean? Yeah. Well, I think what we want, what I tend to think of is like, we need

Christians to have all the infrastructure and stuff ready to go so that if reformation 2 .0

happens, that's right. Like when that happens, we're not going to have to reinvent the printing press.

We're not going to have to reinvent the internet or the cell phone or all these sorts of stuff. Right. Nations fall all the time and, and rise all the time, but the technology stays, you know,

God has blessed us with, with technology. We don't lose that. The tower, the curse of the tower of Babel has, has been lifted at Pentecost.

So we'll always have technology and freedom of communication continue to expand. I do,

I do a whole talk on it, but, but I know, and I like it. Yeah. So, so it's, you know, so we don't, we don't have the curse of the tower of Babel anymore.

So technology will continue to be a benefit to us. So when reformation 2 .0

comes along, it's like God's going to release whatever it is, whatever veils he releases over people, and there's going to be even greater technologies and stuff.

And we want to have Christians that are able to invest in those things. Right. That's right. So whatever.

So lore, so lore, you know, I, I, one of the things I really like about lore and I we'll, we'll, we'll chat about this just for a minute.

One of the things I really like about it is that it's not a copycat platform.

You know, it's not like, you know, like Amazon's just like Netflix, which is just like Disney, just different content.

It's not like that. It's, it's got an innovation and it just kind of off the bat.

And it also has sort of a mechanism for, for, you know, avoiding sort of like the, the thing where, you know, you know how like sometimes, you know, people will be like, you're going woke.

Have you, has anyone ever said that to you, Marcus? You're going woke. Oh, right. Right. Right. It actually has, it has a mechanism for, you know, okay.

If you think I'm going woke, fine. You can still like lore. Right. Can you talk a little bit about this?

Yeah. Why is lore so good? Well, so I think one of the things we're trying to,

I mean, the, the, the, the key premise here is we're trying to decentralize the film industry. So that's what

I'm talking about. Yeah. So, you know, when, when you have a monthly subscription right now with Netflix or Disney plus you a percentage of your monthly subscription is going to fund new content, but you get, you don't, you do not get a say in what content that is.

It's not like you don't have that movie theater per transaction or that I'm going to rent this movie or buy this single movie anymore.

They're just filling your algorithm algorithms with junk. So, so you might, you might just like breaking bad, but you also paid for cuties.

That's right. Right. Right. Right. And for sure you did. Yeah. And, and, and so, so what we're doing is we're saying, okay, well, what if the subscriber actually allotted his money to fund the content that he wants to see on the platform and together as a community, we'll build a streaming platform.

It'll start off small. And then over time it'll have thousands of titles. And the more subscribers we get, the more content we can find, the faster we can fund it and stuff like that.

And, and, and so it's basically taking the Hollywood executives out of the equation and, and just letting it's a streaming service that is able to get the data on what people are willing to spend their money on again which doesn't exist anywhere.

And, and so that's that, that's really exciting. It's free market approach to filmmaking.

And the benefit of this most importantly is within the Christian film industry, they're not, they're not an art, they're not art companies, they're data companies and they make their content decisions based on very specified data.

This is what 35 year old soccer moms like. And you know, I heard this funny story I'll tell you but there was a guy that made a movie and he was selling it to PureFlix and PureFlix said, you know, we really like this movie, but we really need a dog in it because that our audience really likes movies with dogs in it.

And so he rewrote the script and put a dog in the first five minutes to get, gets killed. So because, because PureFlix has a policy that the movie has to be about a little girl, a horse, a dog or cancer.

So those are the four requirements of a PureFlix movie. And you'll see the same four requirements in Hallmark movies as well.

So if you watch, you know, me and my wife watched some of the cheesy Hallmark Christmas movies. Did you watch the dog one?

Which one was that one? I don't know. There was a dog one. I don't know. I have no idea.

I don't think so. They're all dog ones, I guess. But they're all dog ones, right? So like, and we were, as I'm watching the movie,

I'm like, there's the horse and they're just there.

And you go, Oh, that's so weird to have this random single man have a dog for no reason.

You know? And it's like, Oh, but, but, but once you know how PureFlix works or how the Christian film industry works and how the home, that whole

Hallmark Hallmark genre, which includes Christian film that's, that's where to go. So, so yeah,

I don't know where I was going with that, but. You're talking about how, how the, how the user, the subscriber has some impact on what they're watching.

They're not an art, art company. And so the filmmakers are, don't have the, they don't have the ability to be able to say,

I just really want to make this really amazing movie. For example, one of our, one of our cartoon series is

Barely Biblical. And it's a cartoon series about teddy bears reenacting the most violent

Old Testament Bible series. He could not pitch that to anybody else but us.

There's no dog in it and there's no cancer, at least that we're aware of. Right.

So, and it's violent and it's for boys and you know, it doesn't take itself seriously as a

Bible show. It is called Barely Biblical. It knows what it is. It's not like Phil Fisher, serious nonsense.

So, but the one really cool thing about it is the narration in it is word for word what scripture says.

So, so that way when kids watch it over and over and over again, which of course they're going to do, they're actually hearing the scriptures.

You know, and, and, you know, they're laughing when, you know, the, the stuffing falls on David's head when he lifts

Goliath's head up and, you know, it's funny and there's circumcision jokes in it. And it's just, but it's like, that's just not going to exist on the other platform.

So what we're doing is we're creating a place really where the Christian artist is freed to be able to tell stories that the

Christian film industry won't tell, the secular industry won't tell, the Mormon film industry won't tell.

And, and, and, and so, so I think that's the most valuable thing.

I posted on LinkedIn this week, a screenshot of a Disney animator who worked on the procedure, which was our pro -life anti -abortion short cartoon that Kevin Sorbo was the voice of.

And she posted, the animator posted basically, this is more important than anything

I've ever done with, with Disney. Disney. Yeah. I guess saved the life of an actual baby, that film.

And so, but that, that, that, that procedure would never, they would never play that on PureFlix.

They would never play that. I don't even, I don't even think I, I, yeah, I don't even think

VidAngel would, would, would put that up. And so, so there's just a complete lack of an artist to be able to really tell a story.

So for us, because the users are paying the subscription fee, we're not buying content based on debt.

So we don't buy content until the audience has already basically paid for it. Right. So that really frees up the artist because there's no risk to us to be able to pitch to the audience a project or an idea other than.

It sounds like it's good for the artists because it frees them and it's good for the subscriber because they, they, they actually can decide what they're, what they're getting in their, in their feed instead of a, you know, executive board algorithm person.

Right. Yeah, that's right. So, so, so yeah. So, so yeah. So I'm really excited to see what that does.

I mean, our beta, we did really well, went from zero to 3000 users in five to six weeks and funded 10 episodes of content.

And just, it was just insane. And then. Yeah, that was a fun beta. I was part of it, you know, and I, I was putting in my, my currency into the things that I liked,

I wanted to see. And I, and I gotta be honest, look, I, I, I, I know documentaries are nice and good and that's all well and good, but I did not put a single dime into that.

I put it all into the, the, the scary reality show.

Yeah. All my money went to dark collar and I just wanted to see the next one. But, but you know what we found, which was absolute, which

I think is absolutely groundbreaking is the people, there were people that funded dark collar and there were people that funded teach all nations.

And those were two very distinct peep audiences. Sure. Sure.

Funding, right. But then once an episode of dark holler premiered, people were like, oh, well there's something to watch on more.

So I'll watch, I'll watch dark holler. And then the people who are funding teach all nations slowly began to fund dark holler.

Interesting. And then, and then the people who were funding dark collar almost exclusively slowly began to fund teach all nations.

So it started to mix. People were starting to do half and half each week. They'd fund one and one week they'd fund the other.

And, but it was like, so we have all that data. It's incredible. And, and it's, it's really, it's really going to help the artists, not so much us, but it's really, you know, for us to go to the artists and go, our audience really wants to pay a lot of money for this kind of content.

That's right. That's right. Like that's like, that's, you know, opening up those analytics and data to artists and stuff like that as part of the plan.

And just really freeing the artists has been one of the biggest joys. I think of you know, we, we just are, are working on a project that somebody went to daily wire for, and they came to us and they said, look, you know, daily wire has a lot of money, but you guys have the freedom.

And I'd rather the guarantee of freedom and the hope of money than the guarantee of money and the guarantee and no freedom.

So that was like, okay, we're really onto something here. We're really providing something artists.

And once you have the artists, you'll have the money. Like the, the, the people will come for the stories and, you know so, so just really what we're doing is we're not trying to make multi -million dollar productions.

We're trying to make really cool, independent art house films and TV shows.

And, and, and from there we can grow, but we just really want to be an art house and be the beginning.

We talk about the pipeline, right? We want to be the beginning of the pipeline for the Christian film industry. They can make a name for themselves on lore and then go sign multi -million dollar productions otherwhere, but they got their start with us.

And from that, we basically influence the culture and stuff like that is the game plan.

So, and it's going to happen. We're going to, we're going to crush it. We're going to launch in spring. We've got a significant investment. And so we're still, we're still raising money.

If you guys are out there listening and you're accredited investor and really want to build something that's going to change the world, we're launching in the spring.

And so, so yeah, so that's been, that's been the grind for the past two years.

I can't wait, man. I can't wait. I'm looking forward to it. Most startups don't get the launch. So the fact that we're going to get the launch is big deal.

Yeah. I, I, I listen, the beta was cool. I can't wait to see how it all looks when it, when it launches in the spring.

I'm excited about it. I don't work for lore just so everybody knows. But I, I love the idea.

I think that it's a huge opportunity to make a ton of money and to do something good and do something you can feel good about.

Listen, like you said, daily wires, putting money into this. And unfortunately they're also throwing money away just like these other companies are doing.

So listen, when, when your competitors insist on throwing money away and wasting time and effort, that's a, that's a time to chomp at the bit, man.

I'm doing this in my own business as a recruiter. I see all these idiots. I'm going to say idiots.

Cause that's the nice way to put it. Wasting money on, Oh, we got to find diverse candidates. We got to find diversity and equity and inclusion.

And, but that doesn't mean what it used to mean, by the way, that means like gay people and trans people. I know that's a waste of time and money.

I'm just, I'm just chomping at the bit, setting myself up as the non -woke guy, because eventually everyone's going to come to their senses.

You know what I mean? Yeah. I, I, I completely agree, man. And anyway, you know, like, yeah, like our jobs are important.

Oh, they sure are. Yeah. And so we, we need to kind of get back to that priesthood of all believers and sort of, that's what

I'm really big on right now. So I think that's really gonna move you. I, I, I, amen. I agree.

And sometimes things are hard to see coming. Uh, but the failure of, uh, of these entertainment houses is not one of those things.

It is easy to see this coming. This is this, this every, every new woke movie that comes out, this is just as worse as the next one.

Yeah. And it's easy to see this one coming, man. I'm excited about it. God bless you, Marcus. I appreciate you coming on the show and obviously anytime, man, the door's open.

All right. Yeah. I'll be, we'll be in touch. Yeah. Well, I hope you enjoyed that. And again, a lot of the stuff we talked about here applies to any industry and, uh, it's just, it's just an exciting time, man.

We, I have a, I, here's my belief. I think that Christians are going to have the most fun in the coming decades.

Number one, we're going to have the time of our lives. We're going to grow our families. We're going to grow our empires.

We're going to honor God in everything we do. And we're going to make a ton of money while we do it. And that my friends sounds like a good time.