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Welcome, welcome to the channel.
I hope you had a good week.
Happy Friday, happy everything.
I wanted to just do a quick video today.
Well, actually, this is not gonna be a quick one.
This is a conversation I had with Marcus Pittman last week.
Marcus Pittman is the CEO of Lore .tv.
He's also a filmmaker.
We had a conversation about Christian investments, and I gotta be honest with you, this is an
exciting time, and it doesn't even matter what your business is, right?
You could be a plumber, you could be a recruiter like me, you could be a software engineer, you could be a filmmaker, you
could be whatever you are.
It doesn't even matter, really, what the industry is.
You could sell insurance, for goodness sake.
And there is such a huge business opportunity for you, for everybody,
and it's so simple, right?
Because, basically, what I'm proposing is, no matter what your business is, if you start a company and you
do good work, right?
You do good work, you're diligent, you've got Christian morals, and you're not woke,
that's like they've created this business opportunity for us.
Do good work at whatever you do, work unto the Lord, and don't be woke.
The woke stuff is like, it's such a cancer, and you might say, I don't know, man, everyone seems to be woke.
I don't know how much business I can get for not being woke.
I gotta be honest with you, I think there's a huge market for it now.
People are seeing how poisonous all this stuff is.
They're seeing how poisonous it is, and they're kind of sick of it.
Some people are afraid to say they're sick of it, but they are.
But in the future, this is going to be absolutely a huge market opportunity.
There are so many recruiting companies right now that are going headlong into the diversity, equity, and inclusion
route, and that doesn't lead to anything good.
That's actually a way to ruin your company if you go down that road too far.
And so I'm sitting here, okay, maybe I'm giving up some business in the front end, but I know I'm going to get business
now, and I know that I'm going to be the non -woke recruiter, and they're going to remember I'm the non -woke
recruiter, the one who actually cares about results and not skin color, and I'm going to have a huge
market opportunity.
And so this is true of any business, right?
Like just any business at all, don't be a communist, don't be woke, and you just bide your time
because the market opportunity is huge.
And this goes for Christian investing too.
This is a conversation with Marcus Pittman about this exact thing.
I hope you enjoy it.
Welcome to the channel.
I've got Marcus Pittman here, who is the CEO and founder of Lure.
Maybe the emperor of Lure, I don't know.
He could be all of these things.
Whatever I want.
It's very flexible, yeah.
That's actually a benefit.
You know, when I went into business for myself, you know, I could introduce myself however I wanted, and that's, and it's true, it's
not a lie.
Right, that's right.
So welcome, Marcus.
You know, him and I chat every now and then offline, of course, encrypted messaging
because we never know who's listening, but we wanted to talk about investments,
Christian investments.
That's what you wanted to talk about, right, Marcus?
Yeah, I wanted, well, yeah, because I've been doing the whole investment thing as a CEO
for Lure, trying to raise capital for a technology company, a Christian technology company.
And I think me and you were texting about the whole thing, and just, there's just, it's
so fascinating.
The whole thing is just, it's just a different world than I think the ministry space
that we've been brought up in.
Like, most of my work, you know, has been, you know, at Apologia, nonprofit, that sort of,
you know, functioning in that sort of way.
And it's a completely different world.
And it's interesting how little Christians talk about it because it's so
important.
Especially when you have like BlackRock and ESG Capital and all this money that's going
to fund a worldview, right?
Like that's the whole shift of what BlackRock is doing right now and other capital companies.
They're forcing companies to maneuver left
if you take this capital, right?
So that's why Disney doesn't mind losing $140 million on a gay animated film because it was
just all paid for with capital, right?
Yeah.
So this is interesting because I think Christians are starting to talk a little bit about this.
I think you sent me a link to a seminar or a webinar or something that included Tim
Keller and Kathy Wood.
I guess there's a book coming out about Christian investing.
Is that what you're talking about?
Faith -driven investment.
Yeah, yeah.
Well, dude, that's the thing, man.
Even like a lot of the Christian investment groups that are pulling together a bunch
of capital for Christian technology companies or whatever, they're woke as heck.
They're totally woke, yeah.
Yeah, they're totally woke.
When you sent that to me, Marcus, it's like, no, thank you.
I already know about ESG.
Same thing.
Right, yeah.
How can we invest in companies as a Christian?
How can we invest in companies as a Christian that'll save the planet and all this other stuff?
It's insane.
But you see how important it is.
I posted on LinkedIn today that chat GPT AI thing where you ask
it for a multimillion dollar idea and every time it gives you a solar panel to save electricity
or something to reduce carbon footprint.
And it just doesn't give you, how about a really good cheeseburger?
Right, right, right, right.
So you can see, oh yeah, that AI has a worldview that capital
was invested in to be able to give that AI a worldview.
And that's really scary.
Yeah, oh, it sure is.
Especially if there's no significant capital being put to counter that worldview.
Okay, so let's start here then, Marcus, because you wrote an article for the Fight, Laugh, Feast magazine.
I have it right here.
And your article is titled, There's No Luther Without Lucas.
And this is an interesting article, Marcus.
Why don't you give us a brief synopsis?
I read it this morning.
Give us a synopsis of what this article is about.
So, I mean, I've just been, I've been very involved in the fight against cultural
Marxism for a while.
I worked with Chocolate Knox on Bioware Standard when we were
working with Southern Baptist Convention and Founders and stuff like that.
Good movie, good movie.
Yeah, great film.
And so we've been seeing this for a while with Resolution 9 and all that sort of
stuff that took place with the SBC.
And, but I've just been noticing like where we're putting our efforts
to counter cultural Marxism and CRT isn't where
we, I don't think, I don't think it's been the most wise use of those funds and resources.
And so we haven't put any effort really into
going after critical race theory in the inner city, poor communities, in black
communities.
You know, we're not there at all.
So we've lost reformed hip hop.
Like that used to be, we used to have that.
And it was really unique and special, right?
Paul Washer called it a modern, they were modern day handwriters.
Speaking of Lecrae and 116 and all that stuff.
And they've gone completely woke, right?
You know, or black Hebrew Israelite in some cases, which is -.
Halfway black Hebrew, that's right.
So some went halfway critical race theory and then some went full critical race theory and became black Hebrew Israelite.
So, but yeah, yeah.
So like we've lost art with, you know, like I still think about, I see stuff Lecrae posts and it just makes me
really sad and disappointed that I felt like, you know, maybe 10 years ago,
reformed theology had a thing, right?
Like we had Christian hip hop in a way that, you know, it created
radio stations that didn't exist.
It created a masculine form of entertainment that didn't exist in the Christian space at all, right?
So all of Christian media, music, movies, books is made, was made
to be able to be purchased at a Lifeway Christian bookstore by their
target shopper, which is a 35 -year -old soccer mom.
So that's why all of our Christian media is effeminate.
And it was, and Christian hip hop was the one that kind of broke that and created this completely new category of entertainment
that we really didn't have, you know, and the same thing Tooth Nail did too.
You know, when you look at their, what they were doing and all that sort of stuff, but yeah, but so
we've lost that for some reason.
And I, you know, we can draw our conclusions as to that, but I think it's because
we wanted Lecrae and all those guys to sell well at
Lifeway and we didn't want them to sell well at Best Buy,
right?
So we tried to control them and manipulate them and get them back into the soccer mom
category.
And I think the result of that for some reason wasn't, we're just gonna do our own thing and glorify God.
And, you know, we don't need Lifeway Christian bookstores cause we have iTunes.
It was, we're just gonna completely abandon the church altogether.
And, you know, what do they call it?
We're gonna deconstruct, right?
And so really sad, but that was, I think, our time
where we should have said, especially those that knew Critical Race Theory was coming.
That was like there, like that is where I think a lot of money and resources should have gone cause the impact they were making was
incredible and we didn't.
And so it's just been really fascinating just to see things take place.
And, you know, what I talk about in the article specifically was Martin Luther.
He didn't just like preach at the seminaries and he didn't just preach to the elites at the
top.
He got artists and he used artists to get the theology
in the hands of the people.
So, you know, like I said with Lucas,
he designed magnificent book covers and branded Luther.
Yeah, in a really cool way that, and yeah, in a really cool way.
So that like when you were walking to a bookstore in, you know, 1600s Geneva, you would
see Martin Luther's books on the shelf just by the back of their spine.
Just like we do with the Left Behind series, right?
Right, you know, it's a Left Behind book.
You see them in thrift stores all over, right?
It's a brand, right?
And, but that was, you know, really revolutionary for the time.
And then of course there was beautiful artwork and drawings and then he used the printing press to be able to print
hymns and music, which has never been done before.
And so a lot of what Martin Luther did was really focused on getting
theology into the hands of the common person.
And that's where we come up with, you know, priests of all believers, right?
So, yeah, so that's sort of where, you know, looking back, it's like, oh yeah, that's why I think we've lost.
Because I said in the article, like, they're not, people in, you
know, in the Bronx aren't listening to your
G3 seminar on critical race theory, right?
They're not listening to Josh Boyce.
They are listening to Lizzo win an Emmy, right?
Like that's where, that's where their attention.
And we haven't really put any resources into really cultivating artists
as the world is crumbling around us.
We still haven't figured it out.
So let me stop you for a second.
So, you know, as far as the, I don't really know a whole lot about reformed hip hop.
I mean, I obviously knew about Lecrae, but, and people like that.
I have no idea how to parse what you just said about that.
You know, what happened was, was there money in, you know, going woke?
I'm sure there was, or were they already woke?
I'm sure there was some of that too.
It doesn't, that doesn't really matter to me so much.
What matters more though, is that there was a, there was a value put on what they were doing.
Whether for evil purposes or good purposes, there was a value put on it.
And that value was not put on it by our camp, is what you're saying.
Yeah, I think so.
Right.
We wanted them to function as ministries, right?
And perform at our GMM festivals for our youth groups and stuff.
And they were like, no.
No, actually, I wanna play at the Madison Square Garden if I can one day, that's what I wanna do.
Yeah, and we're like, no, you don't need to do that, man.
Just entertain the soccer moms.
Because that's where the Christian money was, right?
So what's so interesting now, and I'm sure there's a lot more
that went with it than just that.
But let's go back before rap music was
on the shelves.
And did I lose you, AD?
No, you're good.
Oh, okay, sorry.
So let's go back before rap music was on the shelves in the Christian bookstores and, or being
played on the radio.
You had basically Nashville decided we don't want country music and Christian music to be
part of the same scene.
We don't want those sales to interfere with each other.
So basically all of Christian media moved to a town called Franklin, Tennessee, which is 30 miles north of
Nashville.
It's where George Grant is located, that area.
So, but it was that, creating that
whole Christian brand.
This is what Christian music sounds like.
This is what country music sounds like.
See the difference, right?
Different bars, and they called them JPMs, Jesus Per Minutes, right?
Where how much time Jesus was spoken at.
Not too much, not too little.
Yes.
So they created that.
They created creation at all, right?
Like hip hop music was not a part of that.
But because of iTunes and because of social media and YouTube, all these Christian hip hop artists
were building this platform that was massive, right?
They were selling out concerts at churches and they were building these record deals and that
sort of stuff.
And so it was to the point where one, suddenly
you had Christian hip hop on the shelves in Lifeway Christian bookstores.
And you had, K -Love had to start a new radio station called Air
One because Christian hip hop didn't sound like positive and encouraging praise music, right?
So they were actually building out new revenues
for Christian artists in a way that I don't think we've seen since, to be honest with you, it was
incredible.
And it was all reformed and solid.
And to have like Lecrae's Rebel album being played on K -Love was
the most theology that's ever been played on K -Love.
Like really it was, right?
Or Air One.
And so they were just really doing this amazing thing and they built infrastructure
and they built pipelines for Christian artists to really be able to
make a name for themselves without using the Franklin pipeline
that was controlled mainly through Nashville Capitol.
Interesting, interesting.
Okay, so let's chat.
So you mentioned, yeah, we haven't been chatting yet.
We're just gonna start right now.
Okay.
You mentioned the Bronx and how people in the Bronx in general, they're not
listening to G3 sermons and stuff like that, or they're not listening to the 80 Robles podcast or
stuff like that but they're listening to Lizzo, right?
And you could say that about other places as well.
Poor areas all around the country.
It doesn't have to be inner city.
It could be in the country or it can be anything.
Or just the general population.
I think sometimes because of the way the algorithms work we feel like there's a lot of us and there really isn't that many
of us out there.
That's right, that's right.
And so the general population, like we look at Lizzo and I gotta be honest with you.
I didn't know who she was until like a few months ago.
And I was like, how can she be a celebrity?
I don't get this.
I don't understand.
But yet she is, and she's been promoted.
There's money behind her and people know who she is and that's the content they
consume.
And so what you're saying is, I think, is that there was
investment that went behind that for decades to create a
pipeline of content for people to consume.
And it has not necessarily always been with good worldviews behind it.
And we lack that investment, that kind of commitment to the message, so to speak.
Yeah, I don't think conservatives, especially conservatives with capital to invest,
I don't think they see value in art or they know how
to attach a value to it.
And Jason Farley, he's our chief content officer at Lure.
He said, I'm probably not gonna get it
right, but he was basically like, they don't understand that being
able to influence the culture is more valuable than cash.
I think conservatives probably don't get that, where there's a difference between
cash and wealth, right?
Being able to influence the culture requires cash, but once you can do
that, you have wealth.
And it's a reason why -.
And you have cash too, that's the funny part, you have both.
Right, yeah, you have both, right?
But also too, it is possible to be able to influence a culture without having a lot of cash,
I think that's what Lecrae and those guys did and Christian Hip Hop did.
They didn't have a lot of money, but they were able to spread what they were doing around the internet
and then they were able to get cash.
And then with that cash, they gained a kind of wealth.
But yeah, so I mean, it's the same reason why
people spend a lot of money to go out to a very nice restaurant.
It's so that, or you take a client to a very nice restaurant, right?
So it's so that you can, you're just in a different level
and you want to convince each other that you guys are at that same level.
So that you use the cash to go to a nice, take a client to a nice restaurant so that you can get wealth.
And that wealth really is like contacts and people and introductions to people that can help
with whatever.
So it's just been a fascinating experience.
And like, there's so much biblical value in all this sort of stuff.
And just like, we haven't heard it, right?
Like, you're not gonna have a G, you don't have G3 conferences on business or Ligonier conferences on business
and how to invest capital into tech companies and all that stuff.
Like, that's just something that you just don't see.
And if you ever go to like, we went to G3 like maybe two years ago, maybe a
year ago.
And it's, first off, it's a great conference.
I don't wanna, I'm not talking bad about it, but that's really where a majority of Christian money
goes into conferences like that, right?
So it's grace to you, John MacArthur, Ligonier, G3, right?
And then of course you have the woke stuff like TGC and then Together for the Gospel, which is,
Together for the Gospel is not even there anymore.
So we gotta speak of like our things that we do, conservatives do.
But they're just not, they're just not for laymen.
They're encouraging people to be pastors, mainly.
Like they're seminary -.
Or to act like a pastor, yeah.
Or to act like a pastor, right, yeah.
So there's seminary exhibit booths or seminaries and missionary, be a missionary or
fund this missionary organization.
But Fight, Laugh, Feast was the only conference, Christian conference I've ever been to where there's like a dude selling guitar pedals,
Or there's like a -.
Software companies.
Yeah, I had a meeting.
There was a CEO lunch with plumbers and lawn maintenance
folks.
That's right.
And you just go, this is different.
And yeah, and so, yeah.
So I think we have a lot of work to do in terms of having like a full Lord picture of
what the Christian life is and having a theology of work
that's as valuable as a theology of entering into the pastorate.
Marcus, I don't know if you saw this video I did, but I got into a lot of trouble, got a lot of pushback.
In fact, my channel has never been the same since I did this video.
Just to be totally transparent.
But basically I said that reading the Bible isn't enough.
And my point was that, if you ask the typical person what the mature Christian life looks like, well, what's a
godly Christian life?
You're gonna get stuff like this.
Someone who reads the Bible every day, someone who does deep in -depth studies on the scriptures
every day, someone who prays for an hour a day.
And these are things that no Christian is against.
I'm obviously not against.
But these are not the things that the Bible talks about showing you what a mature Christian life.
The Bible talks about obedience.
That's what the Bible talks about.
The Bible talks about reading the words of God and knowing the word of God so that you'll obey.
And so you have your whole life there and everything that you're doing, whatever it is.
And I know you're very familiar with the passages about the artisans in the Bible.
And there's a lot of care taken to describe the very artistic way that they're building the
certain thing in the tabernacle.
Just like so much detail.
And it's like, these guys were so skilled.
They were filled with the Holy Spirit.
They were skilled.
And there's like all this stuff there.
And I gotta be honest with you.
Like, I don't know how much time those guys spent reading the scrolls.
But I do know that they spent a lot of time honing their craft so that they were excellent at what they
did.
And so I'm not saying they didn't read the Bible.
So again, don't get mad at me.
But the thing is, we leave out a lot of life.
We do.
I think of like the plumbers, right?
Like you said, like a plumber who's just getting started.
He's on his own.
He works his tail off, you know, 18 hours a day, whatever it is.
And he comes home and he wants to spend some time with his family.
And he doesn't have a whole lot of time to do in -depth word studies.
But he does go to church on Sunday.
He hears the word and he dwells on what this pastor said during the week.
And that can be a mature Christian life too.
And here's the thing.
With art, it's especially weird.
Cause you know, everyone gets, okay, you're a plumber.
You got to go to work, right?
But I think with art, sometimes it's like, it's almost like not a valid
way to control the future.
So to say, you know what I mean?
And there was something I said, Mark, I wrote and you wrote in your article.
Let me just read this to you.
This is from your article.
You say, anyone who studies the Reformation knows that it wasn't the academic elites that paved the way for the Reformation.
It was when the commoner got hold of the truth that things started to change.
And these commoners, you know, they went about their lives and they did normal things that you and I do
every day.
And when they had access to this and they had access, I think what you're saying in this article through
like commoner type stuff, they weren't going to debates and G3 conferences and things like that.
That's when things started to change.
They got access to the word of God that they've never had before.
And the result of having access to the word of God was not more people
joining seminaries.
It was changing the entire nation, right?
Like from art to work to, you know, invention.
And I mean, it was a Reformation of a whole
civilization.
Reformation from every step of the way up, right?
You know, suddenly there was value in the chefs who could make good food,
Like there is -.
The music was the thing that you mentioned in the article that got me.
It's like, everyone's singing these songs, regular songs, you know, regular songs that everyone can sing.
You don't have to have a degree to sing.
And it's like, that's what changed everything.
Right, yeah, right.
You know what I mean?
Yeah, so, you know, we sing a lot of Psalms
that are really amazing here, especially at Christchurch.
And it's something really special about that.
But imagine what's going to happen when those Psalms are created.
I like to say, like, I can't wait for the first Psalm sings at a CREC church in the middle of the projects.
Yeah, oh yeah, yeah, yeah.
That's like a gospel -driven Psalm scene.
That's going to be incredible, man.
You know, and so just having all the Psalms sung in different sort of
artistic styles and stuff all throughout the world is going to be awesome.
And it's good and it's right that it would sound a lot different.
Than the one in Moscow, Idaho.
Yeah, I mean, like if you go to Hawaii, you know, Hawaii is a big part of, the
doxology is a huge part of the Hawaiian culture.
It's part of, I did a documentary on this, but basically the son of the king
went to America to go to college, became a
musician, joined the International Bible Society.
The International Bible Society said, hey, we're going to take some Bibles to Hawaii.
And he goes, oh yeah, well, my dad's the king of Hawaii.
So they put him on a boat.
Just a small thing.
He shows up on the beach, he shows up on the beach, you know, his father thought he'd never see his son again.
He sent him to mainland.
This is probably in the 1800s.
I mean, he gets out on the beach and he has like a cello and he starts playing the doxology and the father immediately
recognizes his son, runs up, gives him a big hug and throws a robe around him, just like the prodigal son almost.
It's an incredible story, but they still sing the doxology before food, before they
eat their meals and it's in Hawaiian.
And, you know, so yeah, it's incredible.
Those stories have rooted, but you know, that's how the art has influenced me.
There's unbelievers that sing the doxology in Hawaii all over the place.
This is what they do.
Marcus, do you think that sometimes people hear what you're saying and it just seems so lofty and
inaccessible.
And what I mean by this is like, you know, art, like it's just, it's almost like a mystery.
Like, it's just like, everything's gotta be like,.
You know, you gotta find the hidden meaning in this painting.
Because I think - What's the value of a banana duct taped to a wall?
Well, you know, to be honest, I think some people, that's what they will immediately think.
Like, why do I, what, no, it's hard to see how that changes anything.
And what I think, and correct me if I'm wrong, but I don't think you're necessarily talking necessarily only about the fine
arts.
Like, you're talking about everything, like whether it's hip hop or a TV show or a movie,
or it could be fine art, I suppose, you know.
But you're talking about the whole, everything that people do, everything that people engage themselves in.
Yeah, right.
You know, when we talk about, I'm talking about, yeah, the whole body.
So like, I would say, you know, the contractor who remodels your bathroom is an artist, right?
And Exodus 35, when it goes through the list of artisans that were part of building the
temple, that was all part of it.
So contracting, I'm sure there's an art, the plumbing, you know,
there is, right?
Like pipe fitting, pipe fitting.
So, you know, those are all, artisans, trades, those sorts of things.
I think that's all art.
And so there's that on one scale, but then there's also this higher level
art, which is filmmaking and music and paintings and
those sorts of things.
And that's where I think conservative investors just abandon all
sorts of rationality when it comes to that.
And the reason I think this is, I think as I've been doing pitches for lore, I've given,
you know, several hundred pitches, maybe a hundred pitches.
I don't know how many I've given.
It's been two years.
It's been two years of asking for money, but out of all those pitches,
only like two people have said, well, can we see some of the films that are going to be on lore?
And, you know, that's why, you know, we talked about this before, but, you know, I posted on LinkedIn, if you were going to invest in a
restaurant, would you want to see the numbers and the books first or taste the food?
And most everybody said, taste the food, but a lot of the people that said, taste the food,
I've pitched to and they didn't want to taste the food.
So I think there's this, and I think what that is, is I think, I don't
think conservatives are postmodern, but I think when it comes to art, they've kind of embraced that idea that
art is, even if unconsciously they're
doing it, because, you know, when I look at it like a
banana duct tape to a wall that gets sold for like $100 ,000, I just go,
that is a scam.
Objectively, it's not art.
And, you know, when God, who created the heavens and the earth and called it good,
said that, that was an objective statement.
We've embraced this idea that art is subjective and whatnot, but it's
just not the case.
Good art is good art, right?
There's a reason why people of any age can watch I Love
Lucy and it's funny.
It's objectively funny.
Now, some might like it more than others.
Others might not care for it as much.
And that's fine.
But you can't say that I Love Lucy was not a funny show.
Like, that's just, all of the money that I Love Lucy generated
in an economy would disagree with you.
And so I think we as Christians need to say, look, art is either good or it is bad.
And we need to start investing in good art and not investing in bad art.
Like Hallmark nonsense that is made for 35 year old soccer moms.
Well, yeah, the thing that's interesting about that too is that art is
so valuable in my opinion that even bad art does influence things, even though it's not something you'd necessarily want to
subject yourself to, it does.
I think one example I always use is like, I have no idea, I've never seen this movie, so don't,
you know, no homo here, but I have no idea if this is actually a good movie, but Brokeback Mountain is a movie
that a lot of pagans really love, right?
They think it's just beautiful, you know, film, filmography, I'd have no idea.
Even if it was, I would have no idea, right?
So, and they're like, oh, that, and a lot of people point to that as like, oh, that's when like gays really became mainstream.
That was like a big thing.
And maybe it was, maybe it wasn't.
I actually think that there's other things that were more important to making gays mainstream.
And I think it was like, there was that one sitcom where their main character was gay and a lot of
people liked it.
What was it?
Will and Grace, I think.
And that's just, and that's, and right, I was going to mention her as well.
And this is all stuff that we would just be like, oh, that's stupid, who cares about that stuff?
But it does influence things.
Also that show with the gay guys that would like make someone like look, like a straight guy
look gayer.
What was that called?
You know more about gay entertainment than I do.
Quit, quit, and I'll tell you why I know.
Queer Eye for the Straight Guy.
That's it, yeah, that's it, yeah.
The reason I know about this show is because someone that I care about who will remain
nameless really liked that show.
And I was like, this is gay propaganda.
Don't you get this?
And he's like, no, yeah, I just, I just like the ideas, you know, for, you know, matching things and stuff.
Like, that's, but that's gay dress up, you know?
Anyway.
But the point is though, that stuff like that, which it just like, it's like stupid stuff.
We might not even consider that as art.
It's just like stupid stuff, right?
But honestly, even bad stuff, like no one's gonna say that Queer Eye is like this brilliant show, right?
It's just a reality show.
But stuff like that moves the needle for their worldview.
But I would make the case though, that even though Queer Eye for the Straight Guy was
successful, kind of. It's not as
successful in the longterm in terms of what it's built as much as say
Chip and Joanna Gaines, right?
So Joanna's the designer and Chip is the hardworking construction male, right?
And then it's a female male and they have their distinct roles.
They have like six kids.
The kids come in, help, you know, in ways they help.
And they have built an entire network, a brand.
They've sold cookbook.
I think if you were to look at like the revenue that Queer Eye has generated versus the revenue Chip and Joanna
Gaines have generated, it's no question who's done better.
And I think that -.
This is my point.
Yeah, and I think what it is is, you know, we
forget, you know, we're trying to push homosexuality is normal, homosexuality is normal, homosexuality is normal
on a hundred percent of people who are made in the image of God and a hundred percent of people who naturally oppose that
or repulse that.
Even if they've suppressed it, you know, if they've suppressed it in their conscience,
like they're not gonna be as passionate and dedicated about it as something that is naturally
holy and right.
I'm so glad you brought them up because that's exactly what my point was.
It's like, even something as stupid as a reality show, I had not thought of them, but I was gonna say Duck Dynasty.
But like, even something as simple and stupid as a reality show,
not only does it influence culture, but it can be an investment that is absolutely worth it in
the long run.
A hundred percent.
You can build off of something like that.
Because that actually hits people.
Queer Eye for the Straight Guy, that's like, people might like it, whatever, but
you're kind of lying to yourself when you like it.
The entire time you're lying to yourself.
Like, I like this.
You're like forcing yourself to like it.
And you don't really like it, but you're just like, you're almost like virtue signaling to yourself.
Yeah, but that's why -.
It's disgusting.
Yeah, but this is why a movie like Top Gun does
so well, or The Mandalorian does so well, because there are themes in those
movies that are, that a hundred percent of image bearers can relate
to objectively.
Right, you know, so, but like, when you have the first gay rom -com called
Bros that came out this last year, and it just flops
in the box office.
And then, you know, the response is, oh, it's because there's a lot of, you know, anti -homosexuals
who, you know, are not supporting this sort of content.
But it's bigger than that.
It's denying, the first off, it's denying fundamentally
the individuality of the sex female who watches rom -coms.
That's the market of rom -coms.
Women are created to enjoy those sort of things, right?
And so you're not gonna get women to go see a gay rom -com, and you're certainly not gonna get men,
even gay men, to go watch a rom -com.
So it's like, who came up with that?
Like, of course it's gonna flop.
But, so we have to start looking at art objectively through these sort of lenses, and we can go, oh, the Mandalorian.
Well, that succeeds, not because it's Star Wars, although that's helpful.
Mandalorian is successful because it's about a father and son and covenant and adoption.
All of those things are just tied into that story so completely that every image bearer watches that
and relates to it on some deep spiritual level.
So the, go ahead.
No, that, yeah, so we need more like that.
We need to know that when we're creating stories, and the stories we're investing in, and so this is my theory with
lore and what we're doing.
My theory is that any Christian story will perform better than a pagan
story by the
nature of who humans are and who is their God.
And so it's a presuppositional approach to art that basically says, look, we're just gonna tell good Christian stories,
and good Christian stories aren't hallmark faith -based, pure flick stuff.
It's just any good story is a Christian story, right?
And just having biblical role, men do biblical things,
and not be like the Daily Wire where they have female action heroes, right?
They say, Ben Shapiro goes, oh, women shouldn't be in the draft.
Never, never, ever, ever.
No women in the draft.
And then like all their female action leads are like could crush a man in the draft at any moment, right?
Right, like if they go into military, it's like there's this worldview disconnect.
And their movies haven't done well because of it.
The reason their movies haven't done well is because 100 of humans don't relate well to women
action heroes.
I think what's going on here, and because Disney's a big punching bag in Christian circles and
rightfully so, because they're a disaster, but it's a matter
of risk reward, right?
Because Disney is willing to throw all kinds of money at a chance to like make a
little bit of money because they have to, because they have to force this down your throat.
They care so much about their worldview.
They have to force it.
And so they're gonna spend whatever they have to spend to make that little bit of money.
I think that for a good story, for an actually good story, you don't have to spend as much money as them to make as much money
as them.
And so they're like, the risk reward for them, and they're still willing to do this, is it's
pretty low.
I mean, the reward that they could get for the amount of money they spend on these gay movies that they put out, the
reward is not really there for them, but they're okay with it because they've got the investment.
But for a good story -.
They've got BlackRock Capital.
They've got, right.
I don't know if we can talk about that, right?
So -.
We could, yeah.
So it's, you have BlackRock, which is a, dude, I saw their, they're running
ads on Fox News now.
But BlackRock is this multi -trillion dollar investment fund.
And basically they said, look, if you're, we'll give your company money, we'll invest in
your company with millions of dollars, as long as they meet these environmental,
social, or governance policies, which are all leftist, WEF, all that sort of nonsense.
So it's all climate change, all this sort of stuff.
So when Disney invests $140 million into a gay movie,
I 100 believe that's not really money they're investing from their
general fund, right?
That is BlackRock Capital.
That's BlackRock money, right.
Right, so, and it's the same thing with Netflix, by the way, if you listen to a podcast called Red Pill in America, it's a really good
documentary storytelling podcast, but they do one called The Algorithms, and it's all about the
history of Netflix and how the algorithms that BlackRock
went to Netflix to make disagreed with the viewership of Dave Chappelle's
comedy special.
And that conundrum that Netflix was in, where it's like, people are watching this,
And they're very data -driven people.
So like for them, it's really confusing.
It's like, if this is the way the culture is going into this pro -trans, pro
-homosexuality sort of thing, how come the algorithms are lying to us right now?
And so I think we had a real crazy worldview crisis there, which is fascinating.
So listen to that episode, really goes into the history of BlackRock as well, and how they want,
their goal is to change culture by using capital to influence companies and their hiring
practices and taking the jab, all these sorts of things, right?
If Christians start playing in this field, there's a huge opportunity because
they're throwing more money after, bad money, good money after bad money, again and again and
again.
They're trying to push us to keep, they keep spending.
And eventually that inefficiency, because they're not spending money on things that are making money, they're spending money on things
that they wanna shape the world into.
They're gonna keep doing that.
That inefficiency is a money -making opportunity for Christian investors, no?
Yeah, no, 100%.
So that's what we see with all this alt -tech stuff, right?
So all these alt -tech guys, and I've got to know a lot of really great guys.
Some of them are Christians, some are not.
Some are more just libertarians that are like, that understand what a free market
is and the value of a free internet.
But a lot of these guys are, they're seeing, let's say 10 years from now, this is
unsustainable.
BlackRock is not going to do well over the long call.
I just talked to a guy today who said that there were three ETFs that were, or
EFTs, I forget the exact name, but that were started by
high -profile homosexuals to be able to fund homosexual
investments on the stock market or pro -homosexual companies.
And they weren't able to get more than one to $2 million, right?
So the market is speaking very clearly that that just doesn't work.
So the only thing that's sustaining this is probably BlackRock and
the war on Ukraine.
Right?
It's all the money laundering and stuff.
It's all happening all through the same.
FTX, cryptocurrency, stuff like that.
No big deal.
Nothing to see here.
But yeah, I mean, it's fascinating to me.
And so this is what I'm saying.
One, Christians need to invest in art, but Christians need to invest in investing.
You know, we talk about like, oh, you know, wouldn't it be great to be able to fund these missionaries, right?
Well, you could do that if you owned a multimillion dollar company, right?
Well, I mean, yeah.
Like if we, you know, so if we start thinking, how can we generate more capital and revenue for ourselves
so that, you know, we don't need to rely on a cooperative program.
Yep.
Right, like we don't have to do that because it's only gonna take three or four of my Christian buddies
to be able to fund what the cooperative program says they're doing when they're not.
But right, so, you know, so I think we, you know, we need to really start focusing on that
shift in sort of, yeah, it's just been a fascinating ride, dude.
It's just been like talking to all these investors and the capital guys.
And it's like, dude, like there's so much here that you don't hear, like,
how come you don't hear about this?
Like, this is the thing that's impacting culture the most is how
these pagans are investing and where they're spending money into the
arts and into all these other sorts of things.
And we're just, we're not even close to there, right?
We have to smell the blood in the water because the money that they're investing, they are wasting.
It's a waste of money.
Because there is no way they are going to accomplish the things that they want to accomplish.
There's no way.
It's unsustainable.
Nobody likes it.
Nobody cares.
And the evidence is everywhere.
I mean, just a kind of a side note, you know, I'm a recruiter and I'm all over all these layoffs and stuff
like that.
I have seen, like, this is just an anecdote, but I have seen entire classes of
diversity, equity and inclusion, talent reps and HR people that they are unemployed right now,
sad for them.
But the thing is, that's a luxury when things are going good.
When things are, that's not a moneymaker.
They throw money away in these departments.
And when times are tight and interest rates go up and all of a sudden money's not free for Facebook anymore,
they just ax the entire department because it's a loser and they know it.
And they're wasting money every day on it.
And they're still wasting money on this stuff too.
But the point is, that's an opportunity because anytime your competitors, even if they're huge,
anytime they're wasting money, that's an opportunity for you.
And so these media companies that make these gay rom -coms and these gay cartoons and all this stuff,
nobody wants to see them.
Every time they do it, they're wasting money.
And that's a moneymaking opportunity for you.
Hollywood lost $500 billion last year.
Good.
That means there's $500 billion that's just not being spent on media.
And I don't think it was $500 billion that people didn't have that they wanted to spend.
There just wasn't anything interesting.
I mean, my goodness, Top Gun, people were longing for that, right?
Like that movie, right?
And I think they're probably gonna do the same thing with Mission Impossible when that comes out.
That's probably gonna be a massive hit because everything Tom Cruise does is masculine, right?
I mean, we could argue about his Scientology or whatever, but it is very much
Kill the Dragon, Get the Girl, all his movies are, right?
So I think that's just what he does well.
I don't think Tom Cruise is so much the winner there, although
he's very talented.
But I think if you just, you know, this is, well, I think, see, this is interesting because I think Amazon Prime's
figured this out because Amazon Prime owns IMDb, right?
Amazon bought IMDb so that they could get all the data of what people are searching for.
And everybody's searching.
And then they, not only that, so they go, huh, Tom Clancy's the number one book, right?
This book is, you know, and then the guy that plays Jim from The Office is like
the number one most searched actor on IMDb.
So let's put those two together.
And then you get Jack, Jack Ryan, right?
So huge hit.
I guarantee you Jack Ryan is doing better for Amazon than Lord of the Rings.
But that's just all blind data.
Like that's all, they had to buy IMDb.
They have to have Amazon to be able to get that data when we can look at a Christian worldview and go, yeah, you just
make some masculine movies.
It's like, it's not shocking.
It's not rocket scientist.
I don't need IMDb to know that masculinity is really
winning in the eye.
So it's not just Jack Ryan.
It's Jack Ryan, Jack Reacher.
There's another one they bought.
So then they went and bought all the James Bond movies, all the right James Bond movies, right?
So they're seeing, so Amazon is seeing it.
They don't have the worldview to know why they're seeing it, but they're going after masculine
entertainment in a very powerful way.
So I am actually way more threatened by Amazon than Netflix or
VidAngel.
This is the key though.
But it's blind for them.
A lot of the lessons that we learn from Hollywood being so woke is that this stuff doesn't matter.
That's not the lesson to learn.
The lesson to learn is that we should never have given that stuff away.
We should never have taken our eye off the ball.
And now is the time to, this is a window of opportunity right now to fill
this colossal cavern of
emptiness that they're trying, they're trying, oh, they're trying, they're spending money and they're trying to turn you gay
through movies, but it's not gonna work.
But you don't have to just sit by and let them do that.
You can do something else and make a ton of money doing it, which is good, but also shape the future,
which is good.
Because when people watch Chip and Joanna Gaines, like even guys, like I've watched a few of their shows because my wife likes that stuff
sometimes too.
Me and my wife watch the show all the time.
When people watch that, they want to have what they have.
They want to have a good relationship.
They want to have children that they love.
They want to have a little homestead and stuff like that.
Those are good desires.
And so you can harness that stuff.
And you go, man, I want to be able to buy a house for my wife like that.
Oh yeah, man.
Oh yeah.
And then be able to hire Chip and Joanna.
Like, you know, so there's a, it's, I mean, I mean, they're incredible.
I don't think people understand the depth, the depth of the businesses that they
own.
Like that's not on TV, right?
You know, I think most of Waco is probably owned by them in Texas.
You know, and stuff, you know, and this is why,.
One of the things -.
All from a stupid reality show, Marcus.
Yeah, all from a stupid reality show.
Like, yeah, why would you want to invest in a reality show?
But yeah, so there's that, and you know, but when I'm here, I live here in Moscow, Idaho,
and it's just filled with Christian entrepreneurs who have capital and are trying to
figure out the best way to utilize that capital and build things and build businesses.
And the town is terrified of us.
The town is terrified of us because we're entrepreneurs.
We buy property.
Have you, have you been to Moscow, Eddie?
Have you been -.
I have not, no, not yet.
Dude, so you just walk down Main Street and you can just point out all the businesses that are owned by members of Christchurch
because we're not socialists, right?
And so capitalists buy property.
And when you're in a town full of socialists, they're not buying property.
And so it's very easy to take over a small town like that in terms of all the business and economy.
And so just being around these people here and just seeing how valuable to a Christian
community a restaurant is, right?
Always having a place to go and to meet other people from your church and just, you know, all those sorts of things.
Like on a, that's on a small scale, but there's also some pretty major businesses in
capital here too.
Like the work that Andrew is doing, Red Balloon is incredible.
And what he's providing for people, for employers and employees is just,
I mean, dude, I'll take that, I'll line that ministry up and the fruit of that ministry as a business
up against G3 any day.
Like those things are incredible.
So what?
You guys got me in so much trouble.
But we need to have these conversations as like, what is the value of a missionary?
And what is the value of a business owner in the Christian community?
Well, they're the same, right?
Like, you know, but we've completely abandoned that, you know, and given all this money, how much, so
much money to, you know, the IMB and the NAMB and just,
but we should have created Christian capital allotments
and started investing, but.
Yeah, well, I listen, I think it's all good if you wanna have all these conferences
and, you know, funding missionaries is good.
I know Marcus thinks funding missionaries is good too.
Of course.
All of this is good.
This is how I got into trouble because I'll say something like that and be like, what are you saying?
The missionary of God is not important?
Of course it's important, but not everybody is a missionary.
I'm not saying we should get rid of G3 or we shouldn't have G3 or anything like that at all.
But the truth is most people aren't missionaries.
Most people aren't pastors.
Most people aren't academics.
Most people don't really care about academic debates.
Most people don't.
And that's okay.
That doesn't make you lesser of a person or anything.
But the thing is the mission is all over the place.
Like we should be on mission in our reality shows as well.
We should be on mission in our, you know, like our plumbing businesses, our job search tools.
Like you mentioned Red Balloon, of course.
We should be doing good work from a Christian worldview in every area that
we have.
And you can command the future that way and you can have fun and you can make a ton of money doing it as well.
I think that's going to be the next major shift.
Cause I think if we can get, we saw all these Christians that are like, oh yeah, critical race theory and cultural Marxism is
just throughout all these institutions.
Donald Trump is not going to rescue us from that.
Like, it's not going to happen.
Like it's not, you know.
I love the big guy, but it's not going to happen.
I love Donald Trump.
I really do.
But this is not going to happen as a result of Trump.
It's going to happen as a result of an election.
So I think the strategy, honestly, I really do.
I think the strategy now is we need to get it to where Christians are making income, that Christians
have capital and they have ways of making money so
that when the American dollar collapses and our nation is split into five different
countries, those infrastructure is already built that whatever that new
currency is that they're using for whatever, you know, free Idaho, the
country of free Idaho is.
Sure, sure, no, yeah.
Because this is what we need to start thinking.
Cause I don't think we can look around and look at what we're doing and think, oh yeah, we're going to save our country.
We were just one election away.
It's not, I mean, look what's happening with McCarthy in the house right now.
Like they're just, you know, 20 guys are stopping the WEF guy,
I mean, they're doing it and they're being called terrorists by the Republicans and all this other shit.
Like, look, it's not, it's like, like you're not, politics isn't good.
Like it's done, like it's done.
So we need to build capital and infrastructure so that when there's a new America
that we can really be the leaders right off the gate.
100 % man, I'm with you there.
I'm pretty blackpilled on elections, but I am not blackpilled on America.
Not at all.
I think there's a way forward,.
But it's just not the election way.
Right, that's right, that's right.
So I mean, it could be, I don't know.
But the thing is, it doesn't even matter because even if it is, okay, great.
But you still can, you know, build capital and own businesses and do all that stuff too.
Yeah, no matter what.
It works either way.
No matter what the name of the country is your land is sitting on, as long as it's still your land,
like that's what's key, right?
So, you know, you build these businesses, you build these, you know, the infrastructure, you know, to
be a good log harvester, right?
Like you build all these sort of things and then you keep doing your business no matter what happens to the country around you.
That's just how it works.
And we need to start thinking that way because right now the concern is if things were to, if the dollar were to collapse,
most Christians don't have anything.
They're dependent on that.
We don't have -.
Yeah, I've often said, you know, really take a good look around and
what if these things that you hate, like, you know, the FBI and then the poison food supply chains
and big pharma, what if they all went away in an instant?
How long would you last?
I mean, the answer to, for most people, including myself, is definitely not more than a few months.
And it's like, you know, so, and when I asked myself that question -.
You're not a suspensationalist.
When I asked myself that question, I was like, okay, so why don't I think about that and have a
plan and have options and things like that?
And I think I've kind of addressed some of those things, but we all have to do that.
And that's why I really like Gab, you know, because they're not like, listen, Gab is not all the way there
yet and there's some downsides to Gab.
But the thing is though, if Twitter went down and if Facebook went down, you know, Gab would be there and
it's ready.
They're ready to go.
And when that time comes, they are going to make a ton of money and they're going to have an influx of
users and businesses and opportunities.
And they're just biding their time.
They're ready for it.
Well, I think what we want, what I tend to think of is like, we need Christians to have all the
infrastructure and stuff ready to go so that if Reformation 2 .0
happens, like when that happens, we're not going to have to reinvent the
printing press.
We're not going to have to reinvent the internet or the cell phone or all these sorts of stuff, right?
Nations fall all the time and rise all the time, but the technology stays.
You know, God has blessed us with technology.
We don't lose that.
The curse of the Tower of Babel has been lifted at Pentecost.
So we'll always have technology and freedom of communication continue to expand.
I do a whole talk on that, but -.
I know, and I like it.
Yeah, so we don't have the curse of the Tower of Babel anymore.
So technology will continue to be a benefit to us.
So when Reformation 2 .0 comes along, it's like God's going to release
whatever it is, whatever veils he releases over people, and there's going to be even greater technologies and stuff.
And we want to have Christians that are able to invest in those things.
So whatever -.
So, Lore, you know, one of the things I really like about Lore, and
we'll chat about this just for a minute.
One of the things I really like about it is that it's not a copycat platform.
It's not like Amazon's just like Netflix, which is just like Disney, just different content.
It's not like that.
It's got an innovation in it, just kind of off the bat.
And it also has sort of a mechanism for
avoiding sort of like the thing where
You know how sometimes people will be like, you're going woke?
Has anyone ever said that to you, Marcus?
You're going woke?
Oh, right, right.
It actually has a mechanism for, you know, okay, if you think I'm going woke,
fine, you can still like Lore.
Can you talk a little bit about this?
Why is Lore so good?
Well, so I think one of the things we're trying to, I mean, the key premise here is we're trying to
decentralize the film industry.
That's what I'm talking about.
So, you know, when you have a monthly subscription right now with Netflix or Disney Plus,
a percentage of your monthly subscription is going to fund new content, but you do not get a say
in what content that is.
It's not like you don't have that movie theater per transaction or that I'm going to rent
this movie or buy this single movie anymore.
They're just filling your algorithms with junk.
So you might just like Breaking Bad, but you also paid for Cuties.
That's exactly right.
And for sure you did.
And so what we're doing is we're saying, okay, well, what if the subscriber actually
allotted his money to fund the content that he wants to see on the platform and together as a
community, we'll build a streaming platform.
It'll start off small and then over time, it'll have thousands of titles.
And the more subscribers we get, the more content we can fund, the faster we can fund it and stuff like that.
And so it's basically taking the Hollywood executives out of the equation and just letting,
it's a streaming service that is able to get the data on what people are willing to spend their money on again, which
doesn't exist.
And so that's really exciting.
It's a free market approach to filmmaking.
And the benefit of this most importantly is within the Christian film industry, they're not art
companies, they're data companies.
And they make their content decisions based on very specified data.
This is what 35 year old soccer moms like.
And I heard this funny story I'll tell you, but there was a guy that made a movie
and he was selling it to Pure Flix and Pure Flix said, we really like this movie, but we really need a dog in
it because our audience really likes movies with dogs in it.
And so he rewrote the script and put a dog in in the first five minutes, it gets killed.
So, because Pure Flix has a policy that the movie
has to be about a little girl, a horse, a dog,
or cancer.
So those are the four requirements of a Pure Flix movie.
And you'll see those same four requirements in Hallmark movies as well.
So if you watch, you know, me and my wife watched some of the cheesy Hallmark Christmas movies.
Did you watch the dog one?
Which one was that one?
I don't know.
There was a dog one.
I have no idea.
I don't think so.
They're all dog ones, I guess.
But they're all dog ones, right?
So like, and we were, as I'm watching the movie, I'm like, there's the horse,
and they're just there.
And you go, oh, that's so weird to have this random single man have a dog
for no reason.
You know?
And it's like, oh, but once you know how Pure Flix works or how the Christian film industry works and how the whole
Hallmark genre, which includes Christian film, that's where they go.
So, yeah, I don't know where I was going with that, but.
You're talking about how the user, the subscriber, has some impact on what they're
watching,.
What they're paying attention to.
So they're not a German, they're not an art company.
And so the filmmakers don't have the, they don't have the ability to be able to
say, I just really want to make this really amazing movie.
For example, one of our cartoon series is Barely Biblical, and it's a cartoon series
about teddy bears reenacting the most violent Old Testament Bible story.
That was not, he could not pitch that to anybody else but us.
There's no dog in it, and there's no cancer, at least that we're aware of.
Right, so, and it's violent, and it's for boys, and it doesn't take itself
seriously as a Bible show.
It is called Barely Biblical.
It knows what it is.
It's not like Phil Fisher, serious nonsense.
So, but the one really cool thing about it is the narration in it is word for word what scripture says.
So that way when kids watch it over and over and over again, which of course they're gonna do, they're
actually hearing the scriptures.
And they're laughing when the stuffing falls on David's head, when he lifts
Goliath's head up.
And it's funny, and there's circumcision jokes in it, and it's just, but it's like, that's just not gonna exist on the other
platform.
So what we're doing is we're creating a place really where the Christian artist is freed to be able to tell
stories that the Christian film industry won't tell, the secular industry won't tell, the
Mormon film industry won't tell.
And so I think that's the most valuable thing.
I posted on LinkedIn this week, a screenshot of a Disney animator who worked on The Procedure, which was our pro -life
anti -abortion short cartoon that Kevin Sorbo was the voice of.
And she posted, the animator posted basically, this is more
important than anything I've ever done with Disney.
Disney, yeah.
It saved the life of an actual baby, that film.
And so, but that Procedure would never, they would never play that on PureFlix.
They would never play that.
I don't even think, yeah, I don't even think Vintagel would put that up.
And so there's just a complete lack of an
artist to be able to really tell a story.
So for us, because the users are paying the subscription fee we're not
buying content based on debt.
So we don't buy content until the audience has already basically paid for it.
So that really frees up the artist because there's no risk to us to be able to pitch to the audience a
project or an idea.
Other than -.
It sounds like it's good for the artist because it frees them.
And it's good for the subscriber because they actually can decide what
they're getting in their feed instead of a executive board algorithm person.
Yeah, that's right.
So yeah, so I'm really excited to see what that does.
I mean, our beta, we did really well.
Went from zero to 3 ,000 users in five to six weeks and funded 10 episodes of content.
And it was just insane.
And then -.
That was a fun beta.
I was part of it, you know, and I was putting in my currency into the things that I
liked, I wanted to see.
And I gotta be honest, look, I know documentaries are nice and good and that's all well and good,
but I did not put a single dime into that.
I put it all into the scary -.
Dark Holler?
Reality show, yeah.
All my money went to Dark Holler.
I just wanted to see the next one.
But you know what we found, which I think is absolutely groundbreaking,
is there were people that funded Dark Holler and there were people that funded Teach All Nations.
And those were two very distinct peep audiences.
Sure, sure.
But then once an episode of Dark Holler premiered, people were like, oh, well, there's something to watch on
there.
So I'll watch Dark Holler.
And the people who are funding Teach All Nations slowly begin to fund Dark
Holler.
Interesting.
And then the people who were funding Dark Holler almost exclusively slowly began to
fund Teach All Nations.
So it started to mix.
People were starting to do half and half each week.
One week they'd fund one, and one week they'd fund the other.
But it was like, so we have all that data.
It's incredible.
And it's really gonna help the artists, not so much us, but it's
really, for us to go to the artists and go, our audience really wants to pay a lot of money for this kind of content.
Like that's, you know, opening up those analytics and data to artists and stuff like that
is part of the plan.
And just really freeing the artists has been one of the biggest joys, I think, of,
you know, we just are working on a project
that somebody went to Daily Wire for.
And they came to us and they said, look, you know, Daily Wire has a lot of money, but you guys
have the freedom.
And I'd rather the guarantee of freedom and the hope of money than the guarantee of money
and no freedom.
So that was like, okay, we're really onto something here.
We're really providing something artists.
And once you have the artists, you'll have the money.
Like the people will come for the stories and, you know.
So just really what we're doing is we're not trying to make multimillion dollar productions.
We're trying to make really cool, independent art house films and TV shows.
And from there we can grow.
But we just really want to be an art house and be the beginning.
We talk about the pipeline, right?
We want to be the beginning of the pipeline for the Christian film industry.
They can make a name for themselves on more and then go sign multimillion dollar
productions otherwhere.
But they got their start with us.
And from that, we basically influenced the culture and stuff like that, the game plan.
So, and it's going to happen.
We're going to crush it.
We're going to launch in spring.
We've got a significant investment.
And so we're still raising money.
If you guys are out there listening and you're accredited investor and really want to build something that's going to change
the world, we're launching in the spring.
So yeah, so that's been the grind for the past two years.
I can't wait, man.
I can't wait.
I'm looking forward to it.
Most startups don't get to launch.
So the fact that we're going to get to launch is big deal.
Yeah, listen, the beta was cool.
I can't wait to see how it all looks when it launches in the spring.
I'm excited about it.
I don't work for Laura just so everybody knows, but I love the idea.
I think that it's a huge opportunity to make a ton of money and to do something good
and do something you can feel good about.
Listen, like you said, Daily Wire is putting money into this.
And unfortunately they're also throwing money away just like these other companies are doing.
So listen, when your competitors insist on throwing money away and wasting time and effort,
that's a time to chomp at the bit, man.
I'm doing this in my own business as a recruiter.
I see all these idiots.
I'm going to say idiots because that's the nice way to put it.
Wasting money on, oh, we got to find diverse candidates.
We got to find diversity and equity and inclusion.
And, but that doesn't mean what it used to mean, by the way.
That means like gay people and trans people.
I know that's a waste of time and money.
I'm just chomping at the bit, setting myself up as the non -woke guy because eventually everyone's going to come to their senses.
Yeah, I completely agree, man.
And anyway, you know, like our jobs are important.
Oh, they sure are.
And so we need to kind of get back to that priesthood of all believers.
Sort of, that's what I'm really big on right now.
So I think that's really going to be the shift.
I, amen.
I agree.
And sometimes things are hard to see coming, but the failure of these entertainment houses
is not one of those things.
It is easy to see this coming.
This is, every new woke movie that comes out, this is just as worse as the next one.
And it's easy to see this one coming, man.
God bless you, Marcus.
I appreciate you coming on the show.
And obviously anytime, man, the door's open.
All right.
Yeah, we'll be in touch.
Yeah, well, I hope you enjoyed that.
And again, a lot of the stuff we talked about here applies to any industry.
And it's just an exciting time, man.
Here's my belief.
I think that Christians are going to have the most fun in the coming decades, number one.
We are going to have the time of our lives.
We're going to grow our families.
We're going to grow our empires.
We're going to honor God in everything we do.
And we're going to make a ton of money while we do it.
And that, my friends, sounds like a good time.
I hope you found this video helpful.
God bless.